Role Summary

The Field Marketing Manager – Majors is responsible for driving pipeline creation, acceleration, and expansion within Vertex’s largest and most strategic accounts through highly targeted, account-based marketing (ABM) programs. This role partners deeply with senior Sales leadership, Strategic Account Executives, Customer Success, and Partner teams to execute one-to-one and one-to-few field-led engagements that influence complex buying groups and accelerate high-value opportunities.

This role owns field-sourced and field-influenced pipeline for named major accounts and serves as a critical extension of the strategic account teams, aligning marketing execution tightly to account plans, deal strategies, and long-term customer growth objectives.

Key Responsibilities

Major Account & ABM Execution

• Own and execute account-based field marketing strategies for Vertex’s largest and most strategic accounts

• Adapt integrated demand campaigns into one-to-one and one-to-few ABM plays

• Execute executive dinners, private briefings, roundtables, and bespoke account experiences

• Partner with Strategic Account Executives to align programs to account plans and opportunity stages

• Leverage ABM platforms, intent data, and sales insights to prioritize and personalize engagement

Major Account Pipeline Ownership

• Own pipeline generation and acceleration goals tied to named major accounts

• Support deal progression, expansion, and multi-solution adoption

• Track account-level pipeline influence, engagement, and ROI

Strategic Sales Alignment

• Serve as the primary marketing partner to Strategic Account Executives and senior Sales leadership

• Co-develop engagement strategies aligned to opportunity plans and executive relationships

• Integrate marketing programs into account planning and QBR motions

Customer, Market & Account Insight

• Capture insights from executive interactions and account engagement signals

• Surface competitive intelligence and whitespace opportunities

• Refine ABM strategies using account-level data and feedback

Ecosystem & Partner Orchestration

• Partner with Partner Marketing and Partner Sales on account-specific initiatives

• Ensure consistent messaging, handoffs, and follow-up across Sales, Partners, and Customer Success

Budget & Performance Management

• Manage budget allocation for major-account field and ABM programs

• Track ROI, pipeline contribution, and engagement effectiveness

• Provide executive-ready reporting on marketing impact

Key Deliverables

• Major account ABM and field marketing plans aligned to Sales strategies

• Executive engagement programs and account-specific experiences

• Account-level engagement calendars and execution briefs

• Pipeline impact dashboards and performance readouts

Required Qualifications

• Bachelor’s degree or equivalent experience

• 7+ years of B2B field marketing experience in enterprise or strategic-account environments

• Proven success executing ABM programs for large, complex accounts

• Strong partnership skills with senior Sales leaders

• Ability to manage highly customized programs in a matrixed organization

Preferred Qualifications

• Experience supporting enterprise or global accounts

• Hands-on experience with ABM platforms and intent data

• Background in complex, multi-stakeholder sales cycles

Success Measures (KPIs)

• Pipeline generated and accelerated within named major accounts

• Engagement and progression of strategic opportunities

• ROI of executive-level and ABM field programs

• Influence on expansion and cross-sell adoption

Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs.* The range displayed does not encompass the full potential of the role, which allows for further growth and career progression.

In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission/bonus, and/or equity grants.

Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs.

*In no case will your pay fall below applicable local minimum wage requirements.