Executive Marketing Manager, Field Marketing (Team Lead)

At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you're excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast-paced, innovative environment, we’d love to hear from you! 

The Field Marketing Team Lead serves as both a strategic guide and a hands-on practitioner for Macmillan Learning’s field marketing function. Acting as a player-coach, this role balances ownership of specific field marketing initiatives with leadership of the broader team, ensuring that sales and marketing are seamlessly aligned in driving pipeline growth, lead conversion, and customer engagement. 

The Team Leader defines best practices for how marketing and sales partner in the field, setting clear strategies for handoffs, follow-up, and coordinated campaigns while also modeling those practices by directly managing a portfolio of events, enablement initiatives, and market engagement activities. They provide coaching, feedback, and support to field marketing managers, fostering a culture of collaboration, accountability, and innovation. 

By connecting frontline insights with organizational strategy, the Field Marketing Team Leader ensures that customer feedback, competitive intelligence, and emerging market trends inform product positioning, campaign planning, and sales enablement. This role is critical in elevating the impact of field marketing, scaling processes across teams, and demonstrating how tight sales-marketing alignment translates into measurable growth for Macmillan Learning. This role does not have managerial responsibilities.

We know that talented candidates sometimes hesitate to apply when they don't meet every single qualification listed. We encourage you to apply if you're excited about this role and believe you can contribute meaningfully to our team, even if your background doesn't align perfectly with every requirement. We're looking for people who are passionate about our mission and can bring valuable perspectives to our work. Different experiences, skills, and approaches all have the potential to strengthen what we do. If this opportunity interests you, we'd love to hear how your unique background and abilities could contribute to our team's success. We're committed to building a workplace where everyone can do their best work and where diverse viewpoints are valued. We encourage all qualified candidates to apply - we're excited to learn about the different ways you might add value to our organization.      

Major responsibilities include, but are not limited to:

Sales Enablement & Training

• Develop and update sales enablement tools like product demo scripts, sample courses, and walkthroughs to maximize engagement and conversion of leads, particularly mid-funnel and bottom-of-funnel contacts.
• Conceive of and execute internal marketing campaigns and sales trainings to foster engagement and execution from the sales team.
• Ensure sales partners are well equipped with information regarding new products, features, campaigns, promotions, and sustaining marketing efforts.
• Create competitive battlecards, product messaging, sales tools, and playbooks for key market segments (i.e. community colleges). Ensure sales team clarity on discipline and course-specific product value, features, and pedagogical insights.
• Develop Support channel partners with go-to-market strategies and co-selling approaches.

Relationship Building and Market Engagement

• Deepen market awareness, trust, and affinity by cultivating relationships with instructors, department leads, and technology decision-makers.
• Elevate discipline and/or course brand presence through targeted, live and virtual events , workshops, conference experiences.
• Foster strategic collaboration via user groups, and peer networking sessions and learning groups.

Team Development & Management

• Coach and supports Field Marketing Managers, fostering a collaborative culture grounded in accountability, innovation, and continuous improvement.
• Provide direction and leadership on standardizing Field Marketing workflows and deliverables including ensuring that the team is exercises competency in both core field marketing skills, as well as AI-supported processes, tools, and analytics.
• By actively promoting experimentation and knowledge sharing, the Team Lead ensures the Field Marketing team is prepared to meet evolving market demands and to maximize the impact of AI in delivering efficient, targeted, and effective middle and bottom of funnel sales and marketing practices.

Account/Opportunity-based Takeaway & Retention Strategy

• Monitor and analyze sales pipeline and marketing campaign activity to make recommendations and execute plans to address coverage gaps including advising on sales-led targeted campaigns and effective follow-up.
• Provide lead updates and tracking metrics to ensure qualified leads are being provided to the sales team and develop scalable, efficient tools for sales follow-up on leads.
• Collaborate with program management and sales leadership to coordinate and execute, middle and bottom of funnel engagements (paid reviews, sales presentations, etc).
• Monitor, inform, coordinate, and support sales follow-up from these activities.

Market Intelligence & Insights

• Monitor the competitive landscape to identify new entrants, pricing shifts, and product developments.
• Track discipline and course trends including enrollment patterns, funding changes, and technology adoption and inform internal stakeholders with timely insights.
• Surface emerging national trends in institutional priorities and decision-making to guide discipline and/or course strategy.
• Document customer success stories, use cases, and best practices to strengthen campaign execution.
• Provide substantiated market feedback to product, program, and marketing teams on features, integrations, and platform needs.
• Analyze win/loss data to uncover positioning opportunities and competitive vulnerabilities, incorporating insights into sales messaging, training, and enablement. 

Required Qualifications:

• Bachelor's Degree.
• A minimum of 5 years experience as a Marketing Manager.
• 3-5 years experience in Field Sales and/or Field Marketing.
• Systems-thinker who can quickly analyze and synthesize data to identify and clearly articulate pathway(s) to implement new objectives and workflows for themselves and their team.
• Team oriented with a positive can-do attitude, experienced working in a cross functional role with highly distributed teams.
• Ability to work cross-functionally to create personal and team goals that contribute to a shared vision, even amid ambiguous or new situations.
• Ability to quickly identify and respond to market trends.
• Technically savvy - able to quickly attain deep knowledge of our products, solutions, and industries we play in.
• Strong presentation skills 

Preferred Qualifications:

• 3-5 years of Sales or Product Training experience.
• Knowledge of PowerBI, Salesforce, and Gemini.
• Excellent communicator and cross-functional partner, great at building relationships.
• Experience with AI-supported marketing workflows, tools, and analytics.
• EdTech or Higher Ed Publishing experience .

Salary Range: $130,000 - $140,000 / year.   

Exemption Status: Exempt    

Physical Requirements:     

Requires periods of close concentration; must be able to multi-task; must be able to travel occasionally; work overtime - more than 40 hours a week – regularly, as needed   

The position is eligible for remote employment, excluding the following locations: Alaska, Arkansas, Hawaii, Mississippi, South Dakota, West Virginia, Wyoming.      

Benefits      

Regular full-time and qualifying part-time employees and their dependents are eligible for Macmillan benefits, effective on the employee’s date of hire. Macmillan also offers health benefits coverage to qualifying same-sex and opposite-sex domestic partners (may require additional documentation) of active employees.       

• Competitive pay and bonus plan
• Generous Health Benefits (Medical, Dental, Vision)
• Contributions to your 401k retirement account through Fidelity 
• Generous paid time off, sick time, floating holidays, and paid holidays (Spring Reset Day , Juneteenth, Indigenous People's Day, Election Day, and more!)
• Employee Assistance Program, Education Assistance Program
• 100% employer-paid life and AD&D insurance
• And much more!

Macmillan Learning is a privately-held, family owned company that improves lives through learning. By linking research to learning practice, we develop pioneering products and learning materials for students that are highly effective and drive improved outcomes. Our engaging content is developed in partnership with the world's best researchers, educators, administrators, and developers. To learn more, please visit macmillanlearning.com or see us on Facebook, Twitter, LinkedIn or join our Macmillan Community.  Macmillan Learning is a division of the Holtzbrinck Publishing Group, a family-owned global media company headquartered in Stuttgart, Germany.     

At Macmillan Learning, we believe diverse perspectives and backgrounds enrich our mission to improve lives through learning. We actively seek candidates who reflect a wide range of identities, experiences, and communities. We are an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background, geographical status and background, or any other characteristic protected by federal, state, or local law. You can read more about our Diversity, Equity, & Inclusion initiatives here.    

The successful candidate for this position will be an employee of Bedford, Freeman & Worth Publishing Group, LLC d/b/a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an equal opportunity compliance program in compliance with the NY Department of Education’s guidance.  Portions of the equal opportunity compliance program are available for review by applicants and employees by contacting Human Resources at Macmillan Learning.