Executive Director, Performance Marketing & Social Commerce

BODi is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by. But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.

BODi is on a mission to build the Health Esteem Category! Having just launched a new brand (from Beachbody to BODi), a new platform, and a new app where fitness and nutrition is supported by positive mindset content, BODi breaks from the fitness and diet industry and ushers in the era of Health Esteem. Health Esteem specifically rejects the legacy fitness and diet industry playbook of pursuing a healthy lifestyle based on self-criticism – a playbook Beachbody used to abide by. But after observing the uptick in mental health challenges since the pandemic and seeing that 74% of Americans remain overweight or obese today, despite the efforts of the fitness industry, BODi had to make a change.

We’re hiring a leader to help define and execute how paid acquisition and social commerce scale as growth drivers for the business. Reporting to the Chief of Growth, this position leads a $XXM+ annual paid acquisition portfolio spanning Meta, Google, YouTube, affiliates, Snap, TikTok, Amazon, programmatic, streaming, CTV, OOH, retail media, and emerging platforms such as TikTok Shop.

The position sets channel strategy and directs investment across the full-funnel DTC media mix, responsible for driving CAC efficiency, LTV growth, customer acquisition, and meaningful revenue contribution through disciplined budget allocation, continuous optimization, and ongoing testing across channels. It requires someone who can push innovation across creators, creative, and emerging commerce platforms while continuing to deliver strong results in established revenue channels such as search and paid social. Working in close partnership with e-commerce and merchandising teams, the role helps strengthen the customer journey from acquisition through conversion while leading the paid acquisition engine.

Job Responsibilities:

• Define the vision, strategy, and operating model for growth across direct response channels, creator-led performance marketing, affiliate, TikTok Shop, and performance creative.

• Own the investment strategy and performance outcomes across the full-funnel DTC media portfolio, including Meta, TikTok, Google (Search, Shopping, YouTube), programmatic, streaming, Amazon, and CTV, with accountability to CAC, MER, ROAS, LTV, payback, and incremental revenue.

• Set execution standards across channels, including bidding strategy, audience segmentation, value-based optimization, creative testing velocity, prospecting and retargeting structure, and dynamic budget allocation based on marginal returns and incrementality insights.

• Lead the strategy for high-velocity performance creative across paid social, video, audio, and creator-driven formats to continuously improve acquisition efficiency and scale.

• Own media investment planning and forecasting, including annual and quarterly budget allocation, pacing, and performance management.

• Partner closely with e-commerce and onsite merchandising teams to improve acquisition-to-conversion performance by aligning media insights with landing pages, PDPs, checkout optimization, merchandising strategy, and promotional or bundle offers to increase CVR, AOV, and revenue per session.

• Partner with peers in the Data and Analytics team to drive testing and measurement strategy across channels, creative, offers, and onsite experience, including structured experimentation, incrementality testing, and adoption of MMM and MTA to guide investment decisions.

• Scale creator and partner channel performance across affiliate and influencer programs, including creator sourcing, performance standards, whitelisting and Spark strategies, and ROI measurement tied to incremental customer growth.

• Lead social commerce expansion with a mandate to build TikTok Shop into a meaningful revenue channel, including GMV targets, merchandising strategy, creator activation, and paid amplification.

• Oversee agencies, media partners, and internal teams with clear operating cadence and accountability to growth and profitability outcomes.

Requirements:

• 10+ years in growth and paid media, including 8+ years owning multi-channel acquisition for a Shopify-based DTC business (fitness, fashion, or personal care/CPG preferred), with experience managing paid media budgets exceeding $30M annually.

• Experience leading cross-channel teams with 3+ direct reports.

• Proven track record managing diversified paid media portfolios across Meta, TikTok, Google (Search, Shopping, YouTube), CTV, affiliate, influencer, and emerging channels such as Amazon, Snap, Pinterest, or OOH.

• Experience partnering closely with analytics teams using MMM, MTA, and incrementality testing to inform channel strategy, budget allocation, and investment decisions.

• Experience scaling social commerce, including direct ownership of TikTok Shop growth through merchandising strategy, creator activation, offer design, and paid amplification.

• Deep understanding of DTC unit economics and growth levers, including CAC, MER, ROAS, LTV, payback, CVR, AOV, and cohort retention.

• Demonstrated ability to manage eight-figure marketing budgets while balancing efficient acquisition with long-term customer value.

• Omnichannel marketing experience preferred, including exposure to retail and marketplace environments.

• Strong cross-functional leadership with the ability to partner effectively across e-commerce, creative, analytics, product, and agency partners

Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to  race, color, ancestry, national origin, citizenship status, religion, creed, age,  physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation,  gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law.

We want you to feel safe to be the Whole You – your authentic self – without concern of discrimination, retaliation, or bias. We are committed to fighting for equality, growing our diversity, and holding ourselves accountable for inclusion. Just as our employees, coaches, and partners commit to wellness and helping others, we are committed to creating a culture and community of holistic acceptance and belonging.

To all recruitment agencies: Beachbody does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Beachbody employees, or any other company location. Beachbody is not responsible for any fees related to unsolicited resumes.

The applicable base salary range for each role varies based on several factors, including, but not limited to geographic location and job-related education, training, knowledge, and experience. This range may be modified in the future.

The pay range for this position is:
 

In addition to your base pay, The Beachbody Company offers a top-notch total rewards package, including a comprehensive benefits suite, an annual bonus opportunity, an employee stock purchase plan, a 401k plan with company match, 12-week Maternity/Paternity Leave paid at 100%, employee perks & discounts, training & career development, and generous PTO.

All benefits are subject to eligibility requirements and may vary depending on location and job level. Further information about benefits can be found here Click Link Here.

The estimated deadline for accepting applications:

Applicants should apply at Beachbody’s internal and external career sites.