Event Marketing Specialist
Coursedog
Full-time
Remote
United States
$70,000 - $80,000 USD yearly
Specialist
Event Marketing Specialist
Department: Marketing
Employment Type: Full Time
Location: Remote
Compensation: $70,000 - $80,000 / year
Description
We’re seeking an Event Marketing Specialist to plan, execute, and measure field and event programs that build brand awareness and generate qualified pipeline. Reporting to the Sr. Field & Event Marketing Manager, you’ll manage logistics and promotion for trade shows, regional field events, virtual events (webinars), and partner activations and collaborate closely with Sales, RevOps, Demand Gen and Product Marketing. You’re detail-obsessed, customer-centric, and comfortable moving from booth logistics and vendor coordination to email campaigns, and post-event analytics. Familiarity with higher-education audiences is a plus.
Key Responsibilities
- Plan, coordinate, and execute a calendar of in-person, virtual (webinars), and partner events that support pipeline and regional goals.
- Own end-to-end logistics: timelines, budgets, vendor sourcing, shipments, swag, booth/AV, on-site staffing, and travel.
- Drive pre-event promotion (email, social, sales plays, landing pages) and post-event follow-up in collaboration with Sales and Marketing Ops.
- Build event/registration pages; manage check-in/badging; ensure lead capture devices and integrations are tested and reliable.
- Partner with Sales on attendee targeting, meeting scheduling, and at-event activations (demos, roundtables, dinners) to accelerate opportunities.
- Coordinate with Product Marketing for messaging, talk tracks, and speaker/presentation readiness.
- Track and report event KPIs (registrations, show rate, MQLs/SQLs, meetings, pipeline/revenue, ROI); recommend optimizations.
- Research and evaluate sponsorships; negotiate benefits; ensure deliverables are fulfilled.
- Maintain the events calendar, briefs, run-of-show, staffing plans, and post-mortems.
- Travel for on-site execution (approx. 10–20%), including occasional evenings/weekends.
Skills Knowledge and Expertise
- 1–3 years in B2B field/event marketing (SaaS preferred); familiarity with higher-education audiences is a plus.
- Solid project management: build timelines, manage budgets, coordinate vendors, and hit deadlines across parallel workstreams.
- Data-driven mindset: define KPIs, build reports, and translate insights into next-event improvements.
- Excellent written and verbal communication; able to craft compelling invites, sales enablement, and on-site scripts.
- Strong cross-functional collaboration with Sales, RevOps/Marketing Ops, Product Marketing, and external partners.
- Bonus (not required): experience with Salesforce + Pardot, Cvent, and Zoom.
Working at Coursedog
Healthcare, Dental & Vision
We follow a fixed contribution model to ensure equity and transparency. Each employee receives the same annual dollar amount to allocate toward their medical, dental, and vision coverage. This empowers you to select the plan that best meets your needs — whether it’s a base-level plan or a more comprehensive option.
We follow a fixed contribution model to ensure equity and transparency. Each employee receives the same annual dollar amount to allocate toward their medical, dental, and vision coverage. This empowers you to select the plan that best meets your needs — whether it’s a base-level plan or a more comprehensive option.
Depending on the selected coverage level, the company covers:
- Employee-only coverage: 99% to 55% of monthly premiums
- Employee + dependents: 77% to 43% of monthly premiums
We proudly partner with Aetna and Guardian, and offer access to best-in-class wellness perks including:
- Spring Health (mental health support)
- XP Health (vision benefits)
- Carrot Fertility (family planning)
- One Medical (primary care)
We also support pre-tax savings through Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
Retirement Planning
To support long-term financial health, we offer a 401(k) plan from day one of employment.
Beginning January 1, 2026, we’ll provide a 4% employer match on your annual salary (subject to federal limits) for employees contributing to a tax-advantaged retirement account.
To support long-term financial health, we offer a 401(k) plan from day one of employment.
Beginning January 1, 2026, we’ll provide a 4% employer match on your annual salary (subject to federal limits) for employees contributing to a tax-advantaged retirement account.
Paid Time Off
We trust our employees to manage their time responsibly. That’s why we offer an unlimited Paid Time Off policy — because flexibility and balance are critical for sustained excellence and personal well-being.
Remote-First Since Inception
We were built for distributed work. Our culture emphasizes flexibility over rigidity, outcomes over hours, and transparency over gatekeeping. We are committed to being a remote-first organization indefinitely, empowering you to work where and how you thrive best.
Equity
As a valued contributor to our collective success, you’ll participate in the upside. All employees are granted equity in the company, with vesting aligned to your role and tenure. Equity grants are reviewed and adjusted with promotions to reflect your evolving impact.
As a valued contributor to our collective success, you’ll participate in the upside. All employees are granted equity in the company, with vesting aligned to your role and tenure. Equity grants are reviewed and adjusted with promotions to reflect your evolving impact.
Paid Parental Leave
We proudly support working parents with industry-leading benefits.
We proudly support working parents with industry-leading benefits.
- Primary caregivers are eligible for 12 weeks of paid leave
- Secondary caregivers receive 6 weeks of paid leave
This time is fully paid and available to all eligible employees regardless of gender or family structure.