Event Marketing Manager

At Curana Health, we’re on a mission to radically improve the health, happiness, and dignity of older adults—and we’re looking for passionate people to help us do it.

As a national leader in value-based care, we offer senior living communities and skilled nursing facilities a wide range of solutions (including on-site primary care services, Accountable Care Organizations, and Medicare Advantage Special Needs Plans) proven to enhance health outcomes, streamline operations, and create new financial opportunities.

Founded in 2021, we’ve grown quickly—now serving 200,000+ seniors in 1,500+ communities across 32 states. Our team includes more than 1,000 clinicians alongside care coordinators, analysts, operators, and professionals from all backgrounds, all working together to deliver high-quality, proactive solutions for senior living operators and those they care for.

If you’re looking to make a meaningful impact on the senior healthcare landscape, you’re in the right place—and we look forward to working with you.

For more information about our company, visit CuranaHealth.com.

Summary

The Curana Health Medical Group is seeking an experienced and dynamic  Event Marketing Manager. This role will lead the execution and optimization of our event marketing strategy to build a high-impact growth channel that drives operator and community awareness, engagement, and conversion. The Event Marketing Manager will ensure circulation of and adherence to best practices, data-driven reporting and insights, and operational rigor. We need a motivated, self-starter who is a creative thinker, can design and execute scalable, high-performing event strategies, and remain detail oriented across multiple workstreams. Success in this role will mean stronger event ROI, improved lead generation, and seamless collaboration between marketing, business development, and clinical operations.

Essential Duties & Responsibilities

• Run Event Marketing Strategy: Co-create and execute a comprehensive event marketing plan across national and local regions that supports business development objectives, including optimizing lead generation, event attendance, value from sponsorships, and improving exhibition efforts.
• Manage In-Community Events: Guide the planning and execution of in-community events, ensuring clear processes, consistency, strong ROI, and shared learnings.
• Track Event Lead Generation and Event ROI: Brainstorm ways to improve capturing and measuring leads at events, track overall performance and progress, and ensure each event’s ROI is clear and actionable.
• Cross-Functional Teamwork: Collaborate closely with marketing, business development, clinical operations, partner success teams and other colleagues within Curana Health to implement strategies, provide ongoing guidance, and ensure effective execution across all events.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s preferred.
• 7+ years of experience in consumer marketing, preferably in healthcare.
• Proven track record of developing successful marketing strategies.
• Strong leadership skills with experience managing teams.
• Excellent communication and interpersonal skills.
• Proficient in digital marketing tools and analytics.
• Computer skills (Microsoft Office, Project Management software)
• Highly organized with attention to detail
• Self-starter who is comfortable working independently, taking initiative and proactively seeking out the information they need
• Excellent verbal and written communication skills
• Interpersonal skills which allow for professional and positive relationships with co-workers, members, families, and other community members.
• Ability to travel up to 50%