Event Marketing Manager

What you'll do:

• Develop, drive, and scale OneSignal's live events strategy end-to-end
• Serve as the primary owner of all event activations, including regional trade shows, conferences, executive dinners, happy hours, workshops, and other field programs
• Partner closely with Marketing, Sales, Customer Success, and Partnerships to evaluate conference sponsorships and leadership events and determine participation globally
• Manage calendar and fully own 20+ events annually, identifying the best events to participate in to maximize budget and impact pipeline
• Build repeatable frameworks to scale our events programs to partner and regional teams
• Socialize consistent event reporting to demonstrate impact on pipeline and retention
• Develop pre-event, day-of, and post-event engagement strategies that maximize attendee conversion and sales follow-up
• Oversee all event logistics, including venue sourcing, vendor negotiation and management, swag and collateral production, shipping, and on-site execution.
• Coordinate with the marketing team to create compelling speaking content, event collateral, messaging, and follow up assets
• Identify and evaluate new event formats, conferences, and technologies to enhance customer acquisition and engagement through live experiences
• Travel approximately 20% of the time to events, primarily domestic with some international

Skills and experience:

• 5+ years of experience in marketing, with at least 4 years focused on event or field marketing
• Proven track record of planning and executing trade shows and field events end-to-end with positive ROI
• Experience working with global teams and ability to adapt to different regional needs
• Strong organizational skills and ability to manage many moving pieces simultaneously
• Self-starter mentality, you're comfortable figuring things out in ambiguous situations
• Data-driven mindset with the analytical ability to measure, communicate, and advocate for events
• Ability to be resourceful, maximize budgets, and move quickly to have the best impact