Event Marketing Manager

Position Summary

The Event Marketing Manager owns the strategy, planning, and execution of DataSpring’s event portfolio as a core activation within integrated marketing campaigns. This role translates campaign objectives and growth strategy into high-impact event experiences, including industry trade shows to proprietary webinars. This role ensures seamless delivery and measurable business outcomes.  This role serves as the central project manager for all events, partnering across Growth, Brand & Web, Product Marketing, and Sales to deliver consistent, on-brand experiences that drive engagement, pipeline, and revenue. This role is accountable for event-sourced and event-influenced pipeline performance in partnership with Growth Marketing and Sales. 

The Event Marketing Manager is a full-time, remote, exempt position and reports to the Director, Growth Marketing. 

Specific Responsibilities

Event Planning & Program Development 

• Build and manage an annual event calendar aligned to Growth marketing, brand and marketing campaign priorities, product initiatives, and GTM plans 

• Use audience insights, market trends, and campaign data to inform event strategy, targeting, and experience design.

• Translate campaign objectives and growth marketing strategy into event-specific plans, formats, and attendee experiences 

• Define event-level goals and KPIs in partnership with Growth Marketing and the larger growth team, ensuring alignment to broader marketing and business objectives 

Event Execution 

• Own the full lifecycle of event execution, serving as the primary project manager across all stakeholders 

• Develop and manage detailed project plans covering pre-event, at-event, and post-event workstreams 

• Partner with Campaign Strategy Lead to ensure events are fully integrated into campaign journeys 

• Ensure consistent, high-quality brand execution across all physical and digital event touchpoints 

• Lead all event logistics, including vendor selection, contract negotiation, shipping, staffing, and on-site coordination for both physical and virtual events. 

• Manage the event budget, ensuring efficient spend and accurate financial tracking. 

• Anticipate and proactively mitigate execution risks to ensure seamless delivery 

Cross-Functional Collaboration 

• Partner with the Brand & Web team on booth design, creative assets, and event-related landing pages 

• Collaborate with Product Marketing to develop presentations, demos, and messaging that reflect product value and campaign themes 

• Align closely with Sales to define target accounts, influence attendee strategy, and drive post-event conversion and pipeline progression. 

Performance & Optimization 

• Own event performance tracking in partnership with Analytics, including leads generated, pipeline contribution, and ROI 

• Lead post-event debriefs with stakeholders to capture insights and continuously improve future event execution 

• Identify opportunities to optimize event formats, workflows, and vendor partnerships for efficiency and impact 

Skills

• Exceptional project management and organizational skills with the ability to manage multiple complex initiatives simultaneously
• Strong vendor management and negotiation capabilities
• Excellent interpersonal and communication skills, with a proven ability to collaborate across departments, and drive alignment across teams.
• Ability to develop a strong working knowledge of DataSpring solutions to successfully translate business and campaign objectives into actionable execution plans for events
• Strong commercial and operational mindset with a focus on execution excellence and driving measurable business outcomes and pipeline impact
• High attention to detail and ability to proactively manage timelines, budget and dependencies
• Executive communication skills to manage communication with SMEs, external executive speakers, etc.
• Proficiency with Microsoft Office Suite, including Word and Excel. Advanced PowerPoint skills.

Experience

• 5+ years of experience in event marketing, field marketing, or event program management
• Demonstrated success thinking strategically and critically to create event management processes with a focus on maximizing ROI relative to a variety of metrics.
• Experience executing industry conferences, trade shows, and/or virtual events in healthcare or technology industry required.
• A bachelor’s degree or equivalent experience.

Who We Are

DataSpring is the trusted data connector at the core of healthcare. For more than 25 years, we have powered the industry with the largest and most complete healthcare data foundation in the U.S., including more than 4.8 million provider data records sourced directly from providers and member data representing 75% of covered lives supplied by health plans. By improving how essential information flows across the system, DataSpring helps healthcare operate more efficiently, accurately, and with greater confidence.

What You Get

At DataSpring, you will do meaningful work at the intersection of healthcare, data, and technology, helping solve complex problems that make the healthcare system work better. You will collaborate with experienced professionals who care deeply about accuracy, trust, and meaningful impact in a fully remote environment.

DataSpring offers competitive compensation and a comprehensive benefits package for full-time employees, including medical, dental, and vision coverage, a 401(k) with company contributions and matching, paid parental leave, tuition assistance, and generous paid time off. We are committed to investing in our people and supporting professional growth over time.

Equal Opportunity Employer

DataSpring is proud to be an equal opportunity employer and is committed to fostering a workplace where all individuals are valued, respected, and empowered.

Employment decisions at DataSpring are made without regard to race, color, religion, sex, national origin or ancestry, age, marital status, disability, protected veteran status, personal appearance, sexual orientation, gender identity or expression, familial status, family responsibilities, matriculation, political affiliation, genetic information, source of income, place of residence, or any other characteristic protected by law. DataSpring does not tolerate unlawful discrimination or harassment of any kind.

Applicants have rights under the Family and Medical Leave Act (FMLA), Equal Employment Opportunity (EEO), and the Employee Polygraph Protection Act (EPPA). If you need a reasonable accommodation to apply for a posted position, please contact the DataSpring People & Culture team at Careers@dataspring.org or 202-517-0436.