Event Marketing Lead

We are seeking a talented, self-driven, collaborative, and highly motivated candidate with a proven background in event marketing and stakeholder management. Ideally, you are a data-driven marketer who brings fresh ideas, strategic focus, and a commitment to excellence every day. Events are a critical growth lever at CBTS/OnX. This role will shape how we show up in the market—turning events into a strategic advantage that strengthens the brand, fuels demand and deepens customer relationships.

Role Summary

The Events Lead will own CBTS/OnX’s event strategy—designing, planning, and executing high-impact events that drive brand awareness, pipeline growth, and meaningful customer engagement. This role blends strategic thinking with operational excellence and strong cross-functional leadership to ensure events are tightly aligned to growth priorities and deliver measurable business outcomes.

This is a hands-on leadership role responsible for both strategy and execution across our most critical events, including industry conferences, partner events, customer forums, and proprietary experiences.

Role Responsibilities

· Set the annual events strategy in partnership with Growth Marketing

· Align events to brand narrative, go-to-market priorities, and growth goals

· Define the role of events across the full funnel—from brand awareness to pipeline and expansion

· Build and maintain a multi-year event roadmap aligned to business priorities

· Plan and execute events end-to-end, including promotion, storytelling, logistics, and on-site execution

· Manage event budgets to ensure cost-effectiveness and ROI

· Partner with cross-functional stakeholders (Sales, Services, Partner, Product, Comms) to deliver cohesive experiences

· Own operational processes, timelines, vendors, and agencies

· Ensure consistent brand presence and high-quality execution across all events

· Lead and develop event team members and external partners

· Define and track event performance metrics (pipeline impact, ROI, engagement)

· Build scalable processes for capture, reporting, and optimization

· Use data and insights to continuously refine the events strategy

· Champion inclusive, collaborative, and high-performing team culture

What You’ll Bring

· Proven experience leading B2B events and field marketing programs

· Strong strategic mindset paired with operational rigor

· Experience managing complex, multi-stakeholder events at scale

· Demonstrated ability to connect events to pipeline and revenue outcomes

· Excellent project management, communication, and stakeholder management skills

· Comfort working in a fast-paced, growth-oriented environment

· Willingness to travel to support key events and on-the-ground execution

Key skills- Must Have

Written + verbal communication

Project management

Strategy

Event Management & Best Practices

Budget Management

People Leadership Experience

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Due to U.S. Government requirements applicable to foreign-owned telecommunications providers, non-US citizens may be required to submit to an extensive government agency background check which will necessitate disclosure of sensitive Personally Identifiable Information.