Email Marketing Specialist

About Odd Bunch

Odd Bunch is on a mission to make fresh produce more affordable and accessible across Canada. We are a fast-growing, sustainable subscription-based produce service, helping Canadians save thousands of dollars on their grocery bills, supporting local farmers, fighting food waste, donating to families suffering from food insecurity, and building a better planet in the process.

We currently operate in Ontario, Quebec, British Columbia, Alberta, Saskatchewan, and Manitoba, with most of our team located in Toronto, Vancouver, Calgary and London.

About The Role

We’re seeking an Email Marketing Specialist to bolster and scale our lifecycle email efforts. This is an execution-heavy, hands-on role for someone who likes moving fast, catching details others miss, and seeing their work go live every day.

You’ll work directly with the Lifecycle Marketing Manager to build, QA, send, and optimize emails across Klaviyo — spanning campaigns, flows, segments, and testing. Some days are very operational (building + QA), others are more analytical (spotting trends, diagnosing dips, testing ideas). Most are both.

This role is ideal for someone who wants real ownership, strong mentorship, and exposure to lifecycle marketing inside a fast-moving startup. You’ll get hands-on lifecycle and CRM experience fast - across campaigns, flows, testing, and strategy.

If you’re detail-obsessed, curious about performance, and want to grow into a lifecycle strategist, this role is built for that path.

What You’ll Do

Run Email Execution End-to-End

• Build and launch campaigns in Klaviyo using our templates and brand guidelines
• QA everything before send (links, formatting, dynamic content, segments, timing, mobile)
• Ideate on copy based on established strategies and email cadences before handing off to the design team to create
• Coordinate closely with design + lifecycle to hit weekly deadlines
• Perform day-to-day email marketing activities, including campaign setup, scheduling, testing, tagging, and deployment of various campaign types.

Support Lifecycle Operations

• Maintain existing segments to ensure the right audience gets the right message
• Edit and maintain existing flows (welcome, post-purchase, abandoned checkout, etc.)
• Build segments based on established best practises, and ideate on potential segments and audiences

Test, Learn, Report, Repeat

• Support A/B testing across subject lines, creative, messaging, and timing
• Monitor performance daily and flag outliers or areas of concerns
• Help identify patterns, dips, and opportunities
• Document processes and improve workflows through continuous iteration

What You Bring

• 1–2 years in email marketing, CRM, lifecycle, or marketing operations
• Hands-on Klaviyo experience (campaigns, segments, flows required)
• Strong attention to detail — especially in QA
• Solid understanding of segmentation + filters
• Comfortable writing/editing copy (AI tools welcome)
• Organized, fast, reliable, and calm under deadlines

What a Week Might Look Like…

Your week will typically include a mix of campaign execution, performance monitoring, testing, and planning ahead.

Early in the week, you’ll review campaign and flow performance in Klaviyo with the Lifecycle Marketing Manager, identifying what’s working and where performance may be shifting. You’ll spend time building and QA’ing upcoming campaigns — checking segments, validating personalization, and scheduling sends.

As campaigns go live, you’ll monitor performance closely, flag unusual trends, and suggest ideas for A/B tests or optimizations. Midweek often shifts toward lifecycle flows, implementing small improvements, supporting tests, and troubleshooting any logic or segmentation issues.

Later in the week, focus moves toward preparing the next round of campaigns — drafting copy, setting up segments, and ensuring everything is ready for design and scheduling. The goal is to end the week organized and set up for a smooth start the following Monday.

Benefits

• Health plan available after 6 months
• RRSP and pension plan available at 12 months
• Remote work with a flexible schedule
• Free grocery plan
• Paid Time Off (PTO)
• Strong potential for growth within the company
• Compensation based on experience and qualifications
• Annual bonus potential

Join us in our mission to transform the grocery industry and make a lasting impact on eliminating food waste and improving food affordability in Canada.

If you are excited about this opportunity and meet the qualifications listed above, please submit your resume and a brief cover letter explaining why you would be a great fit for Odd Bunch.