Email Marketing Manager
Teton RidgeWHO WE ARE
Teton Ridge is a visionary force in Western sports, entertainment, media, lifestyle, and equine culture, dedicated to growing the world of the American West to new fans. Our content and events engage a broad community of fans while preserving the traditions and legacy of the American West.
From large-scale events like The American Rodeo and The Performance Horseman to The Cowboy Channel, short films, digital and print media, and social-first content, Teton Ridge tells the stories of the rich culture of the American West. Join us in shaping the future of Western sports and entertainment!
WHO YOU ARE
We are seeking an experienced and detail-oriented Email Marketing Manager to manage and grow email marketing programs for our owned brands, as well as execute dedicated campaigns for our sponsors. This role will be critical in driving subscriber engagement, improving deliverability, and building a predictable, high-performing email framework across our organization.
The Email Marketing Manager will work closely with sales, marketing, and data teams to ensure emails meet business objectives, maximize revenue opportunities, and deliver a consistent brand experience.
WHAT YOU'LL DO
- Execute email campaigns for owned brands and sponsors, ensuring alignment with sales obligations and brand standards.
- Collaborate with the sales team to manage and track sponsor placements in emails on a brand-by-brand basis.
- Revamp and optimize the email marketing framework, establishing a predictable cadence, including welcome series, nurture campaigns, winback campaigns, and promotional campaigns.
- Respond to ad hoc email requests and campaign needs across the organization.
- Clean up and maintain the email intake process, driving adoption across internal teams.
- Maintain and improve subscriber profiles and ecosystem to reduce costs (per-subscriber billing), improve deliverability, and increase engagement.
- Partner with the Data & Analytics team to maintain dashboards and report on email campaign performance.
- Lead the consolidation of multiple ESPs into Klaviyo to centralize operations and streamline processes.
- Stay current on email marketing trends, deliverability best practices, and tools to continuously improve program performance.
WHAT WE ARE LOOKING FOR
- 3+ years managing and executing email marketing campaigns for multiple brands or clients.
- Hands-on experience with Klaviyo preferred; experience with Campaign Monitor, iContact, or similar service is a plus.
- Ability to build custom emails and templates using HTML/CSS, beyond standard drag-and-drop builders, to create fully customized designs and functionality when needed.
- Strong understanding of email deliverability, subscriber management, and list hygiene best practices.
- Experience building and optimizing email frameworks including automated flows (welcome, nurture, winback).
- Excellent project management and organizational skills; ability to manage multiple campaigns and priorities simultaneously.
- Strong collaboration and communication skills to work effectively with sales, marketing, and analytics teams.
- Data-driven mindset, with ability to analyze results and make recommendations for optimization.
WHY YOU’LL LOVE THIS ROLE
- Opportunity to lead the evolution of email marketing across multiple brands and programs.
- Work closely with a collaborative team that values creativity, data-driven insights, and operational excellence.
- Play a key role in consolidating systems and building processes that will shape the future of how our organization engages subscribers.
LOCATION: Remote
EEO STATEMENT
Teton Ridge is an equal opportunity employer. We are passionately committed to equitable hiring and boldly dedicated to diversity in our work and staff. We do not discriminate in employment opportunities or practices on the basis of actual or perceived race, color, religion, national origin, sex (including pregnancy, childbirth, or related conditions), age, marital status, sexual orientation, gender identity or expression, veteran status, uniform service member status, disability or any other characteristic protected by law. Women, people of color, including bilingual and bicultural individuals, LGBTQ+ persons, and people with disabilities are encouraged to apply.
CALIFORNIA PRIVACY RIGHTS ACT (CPRA) NOTICE
Teton Ridge is committed to protecting your privacy. If you are a California resident, the California Privacy Rights Act (CPRA) grants you specific rights regarding the collection, use, and sharing of your personal information.
Information We Collect
As part of the application and recruitment process, we may collect personal information, including but not limited to Contact details (e.g., name, email, phone number), Employment history and qualifications, Identifiers such as IP address or device information when applying online, and Any other information you provide during the hiring process.
How We Use Your Information
We use your personal information to assess your qualifications and suitability for employment, communicate with you regarding your application, maintain records related to hiring decisions, and comply with legal and regulatory obligations.
Your CPRA Rights
As a California resident, you have the right to:
- Access the personal information we collect about you
- Request deletion of your personal information, subject to legal exceptions
- Correct inaccuracies in your personal information
- Opt-out of certain data sharing practices
How to Exercise Your Rights
To submit a request, use this form. For verification, we may require additional details to confirm your identity. By submitting your application, you acknowledge and agree to the collection and use of your information as described in this notice.