Email Marketing Assistant

Our first shop opened in 1981 in Penzance, selling durable clothing to artists and mariners. Today, we’re a modern, data-enabled omnichannel retailer with a growing international presence. We blend heritage with innovation, designing timeliness clothing made from responsibility sourced fabrics, and using technology to improve how we operate, grow and serve customers.  

As we scale in the UK, North America and Europe (primarily through third-part partnerships), we’re investing in data, systems and digital capability to support our people and our growth. It’s an exciting time to join us!  

As an Email Marketing Assistant, you’ll play a key role in delivering engaging email communications from initial concept through to build, deployment and reporting. Working closely with the wider Email Team and cross-functional partners, including trade, product marketing, creative and loyalty, you’ll support the day-to-day running of the channel, ensuring campaigns are delivered accurately and on time. A core part of your role will also include:  maintaining, reporting on and optimising our automated email journeys, ensuring we are communicating effectively with our customers, wherever they are in their purchase cycle. 

Please note this is a full-time, permanent role which could either be based in Cornwall or remotely within the UK with occasional travel to our Cornwall head offices. 

You’ll help us by: 

• Understanding and fulfilling the end-to-end process of briefing, build and deployment, collaborating with stakeholders to deliver campaigns on time.  

• Briefing email campaigns in detail and managing delivery of creative assets and build within our email service provider (ESP). 

• Understanding segmentation and audience building basics, setting up campaigns and scheduling deployment. 

• Monitoring email analytics, diving into reporting and KPIs to assess campaign performance. 

• Setting up and monitoring A/B Tests as required and keeping channel reports up to date as required. 

• Confidently maintaining and monitoring the performance of our ‘always on’ automated email journeys, taking care to keep them updated with relevant assets and copy, flagging any complex issues to the Email Manager.  

• Creating basic reports on weekly, monthly and quarterly automation performance to share with the wider Email team and relevant stakeholders as required. 

• Assisting the Email Manager with building new automated flows when required. 

• Use Google Analytics, Looker Studio and in-platform analytics to assist in the maintenance of channel reporting and creating basic reports on campaign performance.  

• Maintain in-platform tagging of email campaigns and ensure UTMs are included in all email campaigns ahead of deployment to ensure clear and accurate reporting. 

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The skills you’ll be sharing with the team: 

• A relevant degree, qualification (e.g. Business or Marketing) or relevant experience. 

• Commercial mindset, understanding of trade requirements to hit daily, monthly, quarterly goals.  

• Strong collaboration and communication skills.  

• A true team player, happy to collaborate with multiple teams and stakeholders. 

• Proven experience using an Email Marketing platform, such as an ESP or CDP. 

• Strong understanding of email marketing best practices, segmentation and personalisation. 

• Experience working with reporting tools and software. 

• A good understanding of brand values and guidelines as well as tone of voice. 

• Ability to work to own initiative as well as following guidance from senior team. 

• Thrives in a fast-paced deadline driven environment. 

• Flexible and adaptable. 

• Output focused. 

• Excellent written and verbal communication skills.  

• Excellent prioritisation skills. 

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Why we hope you’ll love working with us: 

The success of Seasalt is down to the skill and hard work of our team. We don't just want to attract the best and brightest people to come and work with us, we want you to stay and grow with us.  

As well as doing everything we can to support your development professionally, we believe encouraging personal growth is just as important. So, you can fulfil your passion and purpose, not just at work but in life, we offer a range of benefits that are designed to enhance your career and wellbeing: 

• Salary: up to £27,000 depending on experience (Band 1) 

• 34 days paid annual leave (including bank holidays), increasing with length of service  

• Attractive 50% employee discount   

• Flexible benefits allowance to personalise your benefits package  

• Private Medical Scheme including 24/7 virtual GP  

• Free access to our Employee Assistance Programme through Retail Trust with 24/7 support   

• Pension plan with generous 7% employer contributions  

• Life assurance programme   

• Enhanced family leave policies  

• Flexible working opportunities with our hybrid working approach  

• Learning and Development opportunities 

• Do Good Things with our two days per year paid volunteering opportunities 

• Employee networks to develop and provide support to our people, including the Inclusion & Belonging Network 

• 100s of savings on top retailers and gym memberships through our discount hub  

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At Seasalt we have a brilliant team of people – they're what make Seasalt a fantastic place to work. We love to celebrate uniqueness and are committed to making Seasalt a place where everyone feels they belong. As an inclusive employer, we want to invite a diverse range of candidates to apply for our roles.  

We aim to work flexibly where possible and value a range of perspectives - diversity of thought helps us to grow – so please apply if this is a role that would make you excited to come to work every day. We're happy to help with any adjustments to our recruitment process and beyond. Just drop us an email at careers@seasaltcornwall.co.uk    

Closing date for applications is 23rd March, however our roles can close earlier so we would recommend applying as soon as you are able. 

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