E-commerce Marketing Manager - US Based

Living in a Bubble is a fast-growing e-commerce brand specializing in premium campervan accessories. Operating in Australia, the USA, Canada, and Germany, we empower van-lifers and adventurers with products that blend innovation, durability, and thoughtful design.

We are looking for an E-Commerce Marketing Manager to own our marketing strategy end-to-end, scale paid and organic channels, and elevate our global brand presence. This role is critical to our next stage of growth and requires someone who can balance performance-driven execution with long-term brand building. You will manage a full-time marketing team of at least three specialists across acquisition, creative, and retention.

Performance Marketing

• Lead and optimize paid campaigns across Meta, Google, TikTok, and other emerging platforms
• Scale profitable acquisition and retargeting funnels (US & AU focus).
• Manage full-funnel performance with weekly KPI reporting.

Brand & Growth Strategy

• Define and execute strategies that increase brand awareness, community engagement, and brand search volume.
• Champion our brand voice within the vanlife and adventure community.

Data & Analytics

• Own marketing KPIs across MER, ROAS, CAC, LTV, AOV, and revenue contribution.
• Use GA4, Shopify Analytics, and attribution tools to inform decisions and forecast results.

Creative Direction

• Collaborate with the content and creative teams on hooks, messaging, UGC concepts, landing pages, and storytelling aligned with the outdoors and vanlife lifestyle.

Customer Journey Optimization

• Improve conversion funnels from acquisition to retention.
• Partner with CX and product to elevate the on-site shopping experience.

Budget Ownership

• Manage and allocate marketing budgets for maximum efficiency and return.

Cross-Functional Collaboration

• Work closely with operations, logistics, and product teams to align campaigns with inventory, launches, and business priorities.

You will be measured on:

• Revenue Growth — contribution to topline sales across all channels
• Blended ROAS — efficiency of overall paid media performance
• MER (Marketing Efficiency Ratio) — total marketing spend vs total revenue
• Brand Search Volume — growth in branded, non-branded, and category-level search demand

• 4+ years as a Marketing Manager (or above) in a DTC e-commerce environment
• Hands-on Shopify experience (required)
• Experience managing a team of at least 3 members
• Direct experience marketing to the US market (AU experience is a bonus)
• Proven ability to scale Meta and Google campaigns profitably
• Strong analytical and data interpretation skills
• Comfortable with creative strategy, funnel optimization, and rapid experimentation
• Excellent communication and project leadership skills
• Passion for adventure, travel, or the outdoors is a big plus

• Competitive compensation package
• Annual leave + sick leave + biannual performance bonus
• Direct ownership of marketing strategy and creative direction
• Join a fast-growing global brand in a booming outdoor category
• Work with a passionate international team and help shape the future of vanlife gear