Donor Marketing Specialist
AwanaAt Awana, we believe true change happens in the communities when children and youth are transformed by the gospel and engaged in Biblical discipleship in the presence of a caring adult. We believe that kids can come to know, love and serve Jesus, following Him for a lifetime. This is why, for 75+ years, Awana has been working with leaders in local churches in the US and around the world, providing solutions that equip these women and men to make disciples in children and youth.
Today, God is using Awana to reach over 11.5 million kids in 140 countries around the world. With over 500,000 equipped leaders in 107,709 clubs/churches, Awana is able to play a vital role in global evangelism and discipleship of children and youth. If you are passionate about being integral to reaching kids with the gospel, join us, and become a part of our global cause.
Summary
At our ministry, we are passionate about forming lasting faith in every child, everywhere! As the Donor Marketing Specialist, you will play an important role in furthering our mission by developing and executing donor marketing campaigns that grow giving, strengthen donor relationships, and support the mission of Awana.
In this role, you will manage donor marketing strategies, email and direct mail campaigns, donor communications, and campaign performance. You will focus on building effective donor journeys and use data to improve engagement, retention, and revenue. You will work cross-functionally with various departments to deliver impactful donor experiences and successful campaigns.
You’ll thrive in this role if you have a heart for mission work that directly impacts the lives of children and youth around the world, and you are:
A donor marketer who enjoys building and executing campaigns that inspire generosity
Someone who likes analyzing email performance, donor behavior, and campaign results
A clear writer who knows how to communicate impact and encourage action
An organized self-starter who takes ownership and follows through to completion
This full-time position is primarily remote with occasional travel required for strategic meetings, typically in St. Charles, IL or Nashville, TN.
Hiring Range for this position is: $55,000 – $65,000
Who We Are Looking For:
Team player who genuinely supports our doctrinal statement and who upholds and demonstrates our organizational core values of prayer, hustle, craft, and love.
Collaborative partner who has a natural ability to cultivate genuine relationships with our internal team and external partners.
Problem solver who proactively communicates workflow and/or deadline status to the team.
Self-motivated, goal-oriented professional with a passion for helping fuel exponential ministry growth.
Flexible team member who is open to taking on new responsibilities and easily adapts to shifting priorities and needs.
Champion of children to belong, believe and become resilient disciples.
Key Responsibilities:
Strategy & Planning
Develop and execute donor marketing strategies that drive increased giving, retention, and reactivation.
Build and manage the annual donor marketing calendar, aligning campaigns with fundraising goals.
Identify opportunities to improve donor engagement through personalized, data-driven marketing.
Campaign & Project Management
Own the execution of integrated donor marketing campaigns across email, direct mail, and other donor touchpoints from planning through execution and reporting.
Manage campaign timelines and collaborate with internal external partners to deliver successful campaigns.
Work with vendor partners to execute effective projects on time and on budget.
Content & Donor Experience
Write and edit donor-focused fundraising copy for emails, letters and donation pages.
Guide and steward donation page content and structure.
Partner with data teams to improve conversion rates and average gift.
Ensure all donor communications are mission-driven, audience-focused, and aligned with our brand.
Performance & Optimization
Take ownership of revenue performance for general donors and monitor campaign effectiveness.
Analyze donor behavior and campaign data to improve engagement, conversion, retention, and revenue.
Conduct A/B testing and continuous optimization to improve campaign performance and donor outcomes.
Organizational Stewardship
Uphold and demonstrate the Awana cultural values in all internal and external communications and relationships.
Contribute to special projects, initiatives and evolving ministry needs.
Embrace opportunities for professional development in order to hone your craft and expertise.
What You Need:
Bachelor’s degree with a concentration in marketing, public relations, business, or similar from an accredited college or university desired but not required
3-5 years of experience in nonprofit marketing, digital communications, or fundraising required
Strong project management experience required, preferably within Asana
CRM experience preferred, preferably within Salesforce
Proven experience executing email and direct mail fundraising campaigns
Strong fundraising writing skills with a focus on conversion
Experience working with donation pages and online giving forms
Comfort being accountable to revenue and performance metrics
Strong organizational skills
Ability to work collaboratively and cross-functionally to keep campaigns moving
Working knowledge of fundraising data and reporting
Occasional local and out-of-town, overnight travel may be required.
General understanding of the Bible and the Christian Church in its various expressions is preferred.
Experience with Awana curriculum, resources, & solutions is a plus!
Valid State driver’s license required.
Eligibility to work in the United States is required; this position is not eligible for employment visa sponsorship.
Spiritual Life
Must be a born-again Christian. Must have a personal relationship with Jesus Christ as Lord and Savior. Must be in agreement with the Awana Doctrinal Statement. Must be in fellowship with the body of Christ through a local church. Regularly engages in reading the Holy Bible as a guide and standard for living.
Physical Demands/Working Conditions
While performing the duties of this job, the team member is regularly required to communicate. The team member is also required to regularly utilize computer equipment (e.g., screens and keyboards) to perform work. Awana recommends maintaining ergonomic posture, utilizing properly positioned computer equipment to minimize strain, and taking regular breaks to stretch and move around. Specific vision abilities required by this job include close vision. Local and out-of-town, overnight travel may be required.
What We Offer:
As a ministry that equips leaders to reach kids with the gospel and engage them in lifelong discipleship, we value our team that makes this happen and are excited to offer:
Mission-driven work that changes the lives of children and youth around the world.
Remote-first work environment, allowing you to do the majority of your work from where it is you call "home”. We also have two office locations designed for collaborative work and connection with colleagues that can be used at your convenience if desired.
Workplace culture that prioritizes prayer, a Biblical worldview, intentional connection, flexibility, family, and community engagement.
Benefits package, including a variety of programs you can choose from to meet you and your family’s needs. Some of these include medical, dental & vision health insurance, paid family leave, 401(k) & Roth 401(k) retirement savings plans with employer match, generous paid vacation & holidays, adoption assistance, college scholarship, an employee wellness program, and more!
This Job Description reflects the current assignment of essential functions and is not meant to be all-inclusive. Responsibilities may be assigned or reassigned to this job at any time based on the needs of the organization and may be modified to reasonably accommodate an individual with a disability or for other reasons. Please note, this opportunity is contingent upon favorable completion of a reference check, background check, and I-9 completion.