Director/VP of Marketing

 

^{If you’re energized by the chance to build something bigger, lead great teams, and leave a real mark on the future, this role is for you. We’re seeking someone who can elevate our brand, inspire people around a shared vision, and help us shape the next chapter of growth.} 

^{IN A NUTSHELL…} 

^{The Director/VP of Marketing is an enterprise leadership role responsible for driving revenue growth, customer engagement, and brand equity across all markets and channels.} 

^{This individual partners with senior leaders to develop and execute integrated marketing strategies, build scalable capabilities, and ensure marketing is directly connected to commercial performance, product strategy, and retail execution.} 

^{This role will evolve marketing from a reactive support function to a proactive, data-driven growth engine, aligned with company strategy and market opportunities.} 

 ^{Parallel is one of the largest multi-state cannabis companies in the world, owning and operating in three markets; Florida (Surterra Wellness), Massachusetts (NETA) and Texas (Goodblend).}  

^{If you enjoy companies that are growing, moving fast, and constantly challenging themselves to achieve more, then seParallel is for you. We work hard, lean on each other, and are passionate about a pretty ambitious vision … pioneering a new paradigm of what well-being can be for all people, everywhere. For more information, visit www.liveparallel.com.}  

 

Core Responsibilities 

Revenue Growth & Commercial Performance 

• Own marketing contribution to revenue, traffic, and conversion performance 

• Drive store traffic, digital revenue, and customer growth 

• Execute promotions and campaign strategies aligned to business goals 

• Partner with Finance on ROI and budget optimization 

• Build dashboards and performance reporting cadence 

Enterprise Marketing Strategy & Planning 

• Define enterprise marketing strategy across all markets 

• Translate business goals into marketing roadmaps 

• Establish campaign and product launch planning cadence 

• Shift organization to proactive planning model 

Brand, Creative & Content Leadership 

• Own brand strategy and positioning 

• Oversee campaigns, content, and creative production 

• Ensure consistency across markets 

Retail & Field Marketing Integration 

• Partner with retail leadership to drive store performance 

• Align marketing with in-store execution and promotions 

• Ensure strategies are executable at the field level 

Product & Commercialization Alignment 

• Partner with product and supply chain on launches 

• Align marketing with inventory and assortment strategies 

• Support demand generation for key products 

Organizational Leadership & Team Development 

• Lead and scale marketing organization across key functions 

• Build talent pipeline and succession plans 

• Drive performance management and accountability 

Performance Management & Analytics 

• Define KPIs tied to revenue and customer metrics 

• Build data-driven marketing culture 

• Use insights to refine strategy 

Governance, Compliance & Brand Risk 

• Ensure compliance with marketing regulations 

• Protect brand integrity across markets 

 

EXPERIENCE AND SKILLS YOU’LL BRING 

Required 

• 10+ years in marketing leadership 

• 5+ years leading multi-market teams 

• Experience driving revenue growth through marketing 

• Strong background across brand, digital, and CRM 

• Experience building and leading high-performing teams 

• Financial acumen and ROI ownership 

• Strong leadership and communication skills 

Preferred 

• Retail, consumer goods, or cannabis experience 

• Experience in regulated industries 

• Bachelor’s degree in Marketing or Business (MBA preferred) 

• Experience with CRM and marketing technology platforms 

PHYSICAL REQUIREMENTS 

• Consistently operates a computer and other office devices 

• Travel for prolong periods of time  

• Able to remain stationary or stand for long periods of time  

• Ability to lift 50 lbs. unassisted 

YOU WILL BE SUCCESSFUL IF YOU… 

• Are self-motivated; micro-managing isn’t fun for anyone 

• Roll your sleeves up and do the work; strategy is important, but so is getting stuff done 

• Can work fast and be flexible; our industry is always changing 

• Play nice with others; we collaborate with each other a lot 

• Think creatively; sometimes, the “traditional” solution isn’t the best one 

WHAT YOU GET 

• Employee discount 

• Consistent, reliable benefits; Full medical/vision/dental, 401k with possibility of a company match, access to company-sponsored well-being programs 

• Balance and flexibility; paid time off, paid parental leave, flexible work arrangements 

• Tuition Reimbursement Programs 

• Pet Insurance 

• Chance to make a difference; Employee Relief Fund, community volunteerism through our Parallel Cares program 

PARALLEL IS UNITED BY OUR VISION, Mission, & Values 

Our Vision – why we exist – is to pioneer well-being and improve the quality of life for humanity through the benefits of cannabinoids. 

Our Mission – how we will do this – is to build a leading, global well-being company through the best talent, our values, trusted and recognized brands, science and technology-based innovation, and a relentless focus on execution and continuous improvement. 

Our Values – Integrity | Collaboration | Alignment | Intentionality | Accountability | Agility 

We are an Equal Opportunity Employer. We embrace and encourage our employees’ differences in age, color, disability, ethnicity, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socioeconomic status, veteran status, and other characteristics that make our employees unique. 

Disclaimer 

Parallel reserves the right to change or assign other duties to this job description. Your employment with Parallel is a voluntary one and is subject to termination by you or Parallel at will, with or without cause, and with or without notice, at any time.  Nothing in this document shall be interpreted to be in conflict with or to eliminate or modify in any way the employment-at-will status.