Director, Product Marketing (MikMak Aura)

Job Overview

As our Director, Product Marketing, you will be responsible for shaping the go-to-market strategy, positioning, messaging, marketing execution and ongoing internal enablement and education about MikMak Aura, a groundbreaking new product initiative within the MikMak Platform.

As a member of the marketing team partnering closely with product, engineering, and data teams, you will help bring key data modeling and AI capabilities on the roadmap to market. Reporting directly to the SVP of Marketing, you will work cross-functionally with internal stakeholders, marketing, partners, vendors, and customers to ensure strong product-market fit and successful go-to-market execution.

Key Responsibilities

• Collaborate with marketing, sales, and the commercial leadership team to develop messaging, positioning, enablement and go-to-market plans.
  

• Contribute to competitive intelligence and pricing strategy to strengthen product positioning and market differentiation.
  

• Act as a domain and product expert for internal teams and evangelize the product vision with strategic customers and external stakeholders, including industry analysts.
  

• Work closely with the product management and marketing teams to create critical go-to-market deliverables such as product briefs, feature one-pagers, pitch decks, and competitive battlecards.
  

• Own and drive internal sales training and product launch initiatives.
  

• Partner with solution engineering and customer-facing teams to help with demos and deliver impactful customer enablement materials.
  

• Gather and synthesize insights from customers, prospects, and internal stakeholders to influence the product vision and guide roadmap priorities.
  

• Partner closely with product managers, data science and engineering teams to scope and deliver high-impact capabilities.
  

• Work closely with the product management team to drive prioritization decisions using data, ROI, and customer feedback.
  

• Participate in a collaborative, high-performing team culture that aligns with company values, while fostering career growth and skill development.

Required Skills

• 10+ years of experience, including 6+ years of product marketing experience in a fast paced SaaS product company.
  

• Experience working on products/offerings related to marketing data ecosystems (media, retailer, first-party data) and measurement techniques such as Marketing Mix Modeling (MMM), multi-touch attribution (MTA), or incrementality testing.
  

• Experience translating complex analytical and modeling concepts into actionable product requirements.
  

• Prior experience with MMM and MarTech related insights/analytics is highly desirable.
  

• Excellent verbal and written communication and storytelling skills; able to create compelling narratives and enable sales and marketing teams.
  

• Strong organizational, analytical, and prioritization skills; thrives in a fast-paced and evolving environment.

Qualifications

• Bachelor’s or Master’s degree in business, engineering, data science, or a related field; MBA is a plus but not required.