Director, Product Marketing – GTM
Veeam SoftwareVeeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.
About the Role
Veeam is expanding into the enterprise with a broader platform across Data Security, Identity, and AI trust.
We are looking for a Director of Product Marketing to own and scale the enterprise go-to-market motion—translating our platform and solutions into repeatable plays that drive pipeline, accelerate deals, and expand within strategic accounts.
This role is focused on execution at scale: turning strategy into field success, and ensuring we win in complex enterprise environments.
What You’ll Do
- Define and operationalize GTM plays for enterprise customers across key segments and industries
- Develop clear value frameworks aligned to enterprise buying groups (CIO, CISO, Data Leaders)
- Partner with sales leadership to improve deal velocity, win rates, and expansion
- Translate positioning and solutions into pipeline-generating programs
- Align closely with demand generation, partners, and customer success to ensure consistent execution across the funnel
- Support cross-sell and platform adoption within the existing install base
- Build enterprise-ready sales plays, messaging, and tools for complex, multi-stakeholder deals
- Develop battlecards, objection handling, and competitive positioning
- Actively support strategic deals and top accounts with tailored messaging and deal strategy
- Create repeatable frameworks for account targeting, segmentation, and deal progression
- Ensure global consistency while enabling regional flexibility
- Continuously refine GTM based on field feedback and performance data
What You’ll Bring
- 8–12+ years in product marketing or GTM roles in enterprise software
- Strong understanding of enterprise sales cycles and complex deal dynamics
- Experience building and scaling repeatable GTM motions
- Track record of driving measurable outcomes: pipeline, revenue, adoption
- Ability to work cross-functionally with sales, marketing, and product teams
Bonus Skills
- A GTM operator who knows how enterprise deals actually get done
- Understand technical products and translate capabilities into use cases and outcomes
- A leader in marketing and a partner to sales, with strong field credibility
- Highly execution-oriented with a focus on business outcomes, not just assets
- Comfortable in ambiguity, but relentless about driving clarity and results
What you'll get
- Unlimited paid time off, 12 paid holidays, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
- Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
- Medical, dental, and vision coverage starting on your first day
- Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
- 401(k) retirement plan with company matching contributions
- Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
- AirVet: 24/7 virtual veterinary care at no cost
- Legal services, identity protection, and supplemental health insurance options
- Tax-advantaged spending accounts for healthcare, dependent care, and commuting
- Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning
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Compensation Transparency
Veeam is committed to pay transparency and equitable compensation. For this role, the compensation range below reflects the expected total target compensation (TTC), inclusive of base pay and a competitive performance-based bonus. For roles with a commission plan, the compensation range represents On Target Earnings (OTE), which includes base salary plus variable commission. When determining compensation, Veeam takes into consideration factors such as experience, education, skills, and geographic zone. Offers are typically made below the midpoint of the range.
In addition to compensation, Veeam provides a comprehensive benefits package, including health coverage, retirement plans, and unlimited time off.
Zone 1: San Francisco Bay Area, New York City Boroughs
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Zone 2: Washington, California (excluding San Francisco Bay Area)
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Zone 3: Texas, Illinois, North Carolina, Colorado, Massachusetts, Pennsylvania, Virginia, Oregon, Nevada, Hawaii, New York (excluding NYC boroughs); Sales roles located in Georgia, Ohio, and Arizona
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Zone 4: All other US locations
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