Director of Sales (Orthodontic & Dental Marketing Agency)

We are hiring our first Director of Sales to own revenue performance across two brands. You will lead a team of closers and SDRs, build scalable sales systems in HubSpot, and partner closely with marketing to drive predictable growth.

This is a player-coach role. You will be hands-on, coaching reps, running pipeline, stepping in to close deals when needed, while also building the forecasting and accountability systems that let us scale.

RESPONSIBILITIES

Revenue & Forecasting

• Own achievement of annual revenue targets
• Build and maintain accurate forecasting in HubSpot with a target variance of less than 10%
• Provide weekly pipeline updates to the CEO and contribute to leadership reporting
• Develop and manage territory plans for two brands with distinct value propositions

Pipeline & Performance Management

• Lead weekly pipeline reviews and 1:1s with each team member
• Ensure team members achieve quota consistently using documented sales methodologies
• Maximize closer schedules and talk time; identify and solve for gaps in real-time
• Design prospecting requirements for closers during non-call time with clear daily/weekly activity standards
• Build HubSpot tracking systems and dashboards for all sales activity

Marketing Alignment

• Partner with marketing to ensure campaigns deliver the required ROAS
• Hold marketing accountable for lead quality and volume; create tracking to distinguish internal database vs. external lead generation
• Ensure SDRs have a consistent flow of qualified leads to work

Coaching & Coverage

• Provide active mentoring and real-time coaching to closers and SDRs
• Step in to close deals when needed: coverage for absences, strategic opportunities, or deal velocity support
• Develop and document sales playbooks, talk tracks, and objection handling for two brands

Trade Shows & Events

• Ensure closers have documented plans before each trade show (target accounts, meeting goals, conversation starters)
• Require same-day lead entry and activity logging in HubSpot from events
• Travel to key industry events to maximize ROI and coach the team on-site

KEY METRICS

• Revenue attainment vs. target (primary measure of success)
• Forecast accuracy (target: within 10% of actual)
• Pipeline coverage and velocity by brand
• Closer talk time and prospecting activity
• SDR appointment-set rate and show rate
• Marketing-sourced vs. sales-sourced lead tracking
• Trade show lead capture and follow-up compliance

REQUIREMENTS

• 5-7+ years in B2B sales with healthcare services experience required; dental, orthodontic, or medical practice marketing strongly preferred
• 3+ years managing sales teams, including both closers and SDRs
• Deep HubSpot expertise: pipeline management, reporting, activity tracking, and forecasting (this is non-negotiable)
• Proven track record in building accountability systems and activity-based management frameworks
• Recent closing experience: You can personally step in and win deals, not just manage others
• Experience managing multi-brand or multi-product sales motions
• Strong coaching mindset with demonstrated ability to develop sales talent
• Comfortable in a fast-paced, growth-oriented environment
• Willingness to travel to trade shows (10-12 per year) and team locations as needed

Nice to Have

• Experience with ROI guarantee or performance-based sales models
• Background in a marketing agency or professional services sales
• Experience building sales functions from scratch (vs. inheriting established teams)

ABOUT US

HIP Creative is a leading marketing agency serving the orthodontic and dental industries. Alongside our sister brand Neon Canvas, we help healthcare practices grow through data-driven marketing strategies, proven systems, and a unique ROI guarantee model.

BENEFITS

• 401(k) matching
• Dental Insurance
• Health Insurance
• Vision Insurance
• Life Insurance
• PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days, and sick/ personal days)

SCHEDULE

• 8 am- 5 pm CST
• Monday to Friday

COMPENSATION

• $130,000-$150,000 Base Salary + Commission tied to revenue attainment. Specific package commensurate with experience.
• Total OTE (On Target Earnings) $200,000 +
• Full-time W2 position

LOCATION

• Pensacola, FL, or Memphis, TN, is strongly preferred
• Open to remote candidates with a willingness to travel to Pensacola, FL, and Memphis, TN regularly, plus trade show travel.