Director of Product Marketing

WHY YOU SHOULD JOIN OUR TEAM:

At Smartcat, we’re creating a future where humans and agents work side-by-side—scaling businesses to feel like millions while keeping the culture of a high-growth startup. We believe in equal access to global innovation and ideas. We’re looking for a Director of Product Marketing to own how we bring this vision to life for the marketing buyer persona.

In this role, you’ll lead the go-to-market strategy for Smartcat’s products and solutions designed for marketing and L&D buyers, shaping how we show up in the market as a must-have AI platform. You’ll partner across teams to craft end-to-end narratives, design marketing strategies, and create content that connect business value to platform capabilities.

But this isn’t just a solutions role. You’ll also lead key product launches, refine our messaging, and ensure the voice of the marketing buyer influences the roadmap.

If you’re part strategist, part storyteller, and fully obsessed with solving real problems for real marketers, this role was made for you. This is an individual contributor role reporting directly to the Chief Revenue Officer. 

OUTCOMES

In this role, you will:

• Own the strategy, messaging, and packaging for all Smartcat solutions built for marketing and learning and development teams, with a focus on Director+ personas.
• Define and evolve value propositions that clearly articulate how Smartcat helps marketers increase impact, reduce time-to-market, and expand globally.
• Partner with Product and Growth to shape how capabilities are translated into full-funnel solutions that solve real-world marketing problems.
• Build and recommend go-to-market motions that include positioning, competitive differentiation, industry events, campaigns, and sales enablement.
• Deliver engaging content that brings solutions to life—playbooks, customer stories, landing pages, and campaign briefs.
• Conduct research to deeply understand user personas, use cases, and buying behavior, and feed that insight into messaging, roadmap, and sales strategy.
• Lead product launches, driving GTM strategy, internal enablement, and cross-functional readiness.
• Collaborate with Product to ensure use cases are prioritized, understood, and represented in roadmap conversations and feature planning.
  
  

HOW YOU’LL RAMP:

By Day 30...

• Immerse yourself in Smartcat’s AI-native vision, platform capabilities, and the marketing persona’s top use cases.
• Audit current messaging and collateral for relevance, clarity, and solution-market fit.
• Align with stakeholders across Product, Sales, and Growth to understand priorities and identify quick wins.
  
  

By Day 60...

• Deliver updated solution messaging for marketing use cases, with clear personas, pain points, and value props.
• Launch your first major GTM asset, campaign, or enablement initiative tied to a key use case.
• Influence roadmap and feature priorities based on customer and persona insight.
  
  

By Day 90...

• Lead the full rollout of a solution—complete with internal training, external assets, and integrated campaign support.
• Build a scalable approach for launching new features and solutions moving forward.
• Establish yourself as the go-to expert on how Smartcat drives results for leaders.
  
  

WHAT YOU’VE ACCOMPLISHED:

• 8+ years of experience in solutions marketing, product marketing, or go-to-market strategy roles in B2B SaaS—ideally with experience targeting marketing buyers.
• Proven ability to craft compelling solution narratives rooted in customer problems and business outcomes.
• A strong understanding of marketing workflows, tools, and challenges—especially in content creation, website management, localization, or campaign execution.
• Experience working closely with Product and Engineering teams to influence feature development and translate technical capabilities into buyer-relevant messaging.
• Skilled in partnering with Sales and Customer Success to enable adoption and help deals move faster.
• A strong writer, communicator, and storyteller—you know how to make complex ideas land simply and powerfully.
• Bonus if you’ve worked on AI-native products or marketed emerging tech categories.