Director of Marketing Strategy

POSITION SUMMARY

As a key member of the marketing and brand development leadership group, this position will play a pivotal role in empowering our franchise owners to drive patient growth, enhance brand visibility, and support scalable expansion in the high-demand healthcare and wellness sector. This position will develop and execute innovative marketing strategies that align with FYZICAL's mission to deliver personalized, medically based physical therapy, balance programs, fall prevention, and wellness services.

ESSENTIAL FUNCTIONS

• Lead the development and execution of an integrated marketing and communications strategy that advances system-wide growth — supporting franchise sales, multi-unit expansion, master franchise opportunities, and sustained clinic performance.
• Own the creative vision and brand narrative across all channels, ensuring a cohesive, compelling voice that differentiates the brand in physical therapy, balance, and wellness while reinforcing its category leadership.
• Serve as the system’s communications leader, overseeing internal and external messaging — from franchisee communications and field updates to public-facing campaigns, thought leadership, PR alignment, and executive messaging.
• Create, adapt, and optimize national and localized marketing campaigns, including digital lead-generation programs, content marketing, SEO/SEM, social media frameworks, email marketing templates, and referral strategies tailored to physical therapy and balance-focused services.
• Collaborate with franchise owners and regional teams to provide marketing coaching, best-practice guidance, and customized plans that drive new patient referrals, retention, and community engagement.
• Oversee and contribute to the FYZICAL Marketing Suite, including tools, resources, and proprietary content that help clinics achieve rapid growth in a competitive healthcare landscape.
• Analyze marketing performance metrics across the system (e.g., lead conversion rates, ROI on campaigns, patient volume trends) and provide actionable insights and recommendations to franchisees and internal leadership.
• Support franchise development efforts by creating compelling marketing collateral, pitch materials, and success stories that highlight FYZICAL's unique Balance Paradigm™, recession-resistant model, and proven results.
• Stay ahead of industry trends in healthcare franchising, physical therapy marketing, digital advertising, and consumer wellness behaviors to recommend innovative tactics and channels.
• Partner with cross-functional teams to ensure marketing initiatives align with brand standards, compliance requirements, and overall business objectives.
• Safeguard and strengthen brand integrity, leading creative development, messaging architecture, visual identity evolution, and strategic communications to reinforce the organization’s position as the leader in physical therapy and balance-focused care.

NON-ESSENTIAL FUNCTIONS

Leads by example and exhibits solid teamwork while promoting the core philosophy of FYZICAL.

QUALIFICATIONS/SKILLS/EDUCATIONAL REQUIREMENTS

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.
• 10+ years of progressive marketing strategy experience, ideally in franchising, healthcare services, physical therapy/outpatient rehab, wellness, or multi-unit environments.
• Proven track record of developing and executing successful marketing strategies that drive measurable growth (e.g., lead generation, patient volume increases, franchise sales support).
• Strong understanding of digital marketing tools and platforms (Google Ads, Meta Ads, SEO, email automation, CRM systems, analytics tools like Google Analytics & AI).
• Experience working with franchise networks or decentralized business models, with the ability to balance national brand initiatives with localized execution.
• Excellent analytical skills with proficiency in interpreting data to inform strategy and optimize campaigns.
• Exceptional communication and presentation skills; comfortable coaching franchise owners and presenting to senior leadership.
• Creative mindset with strategic thinking; ability to translate complex healthcare concepts into compelling, patient-focused messaging.
• Passion for health, wellness, and empowering independent business owners in a growing industry.

EXPECTED WORK HOURS

Monday through Friday, 8.00am-5.00pm. Some night and weekend work may be required. Remote position.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

PHYSICAL DEMANDS                            

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to:

• Communicate and converse, maintain a stationary position (standing and sitting), move/traverse, kneel and bend. 
• Use fingers and hands, handle, feel and reach with hands and arms for extended periods of time.
• Occasionally required to climb or balance; stoop; kneel, crouch, taste or smell. 
• Specific vision abilities required by this job include close vision, distance vision, depth perception, peripheral vision, and ability to adjust and focus. 
• Light to moderate lifting is required.
• Ability to uphold the stress of travelling.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Moderate noise (i.e. business office with computers, phone, and printers, light traffic).
• Ability to work in a confined area.
• Ability to sit at a computer terminal for an extended period of time

EEO STATEMENT

FYZICAL, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, FYZICAL LLC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the Company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

FYZICAL, LLC expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability or veteran status. Improper interference with the ability of FYZICAL, LLC employees to perform their job duties may result in discipline up to and including discharge.

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