Director of Marketing - HIPPO Education (Remote)

The Director of Marketing will be responsible for owning the target clinician mindset and driving growth. They will translate the value of our products to an external audience and develop marketing initiatives to support this. They will also need a deep understanding of our products and our core values coupled with a focus on data-driven decision making.

PRINCIPAL DUTIES & REPONSIBILITIES

• Work with the VP of Revenue and cross-functional teams to set our B2B and B2C marketing strategy to brand awareness and growth.
• Own the funnel, mapping the customer journey through to retention and reactivation, and manage marketing automation in support of this.
• Lead our marketing and cross-functional teams to implement growth marketing strategies across organic and paid media.
• Manage and own product positioning and messaging for new and existing courses, including launch communications.
• Lead market research efforts to understand better than anyone else at the company our customers and their needs.
• Create scalable programs and initiatives to build community and connect with our target audience.
• Advance B2B storytelling and sales enablement and manage our partner marketing efforts.
• Track, measure and optimize the performance of our marketing initiatives.

QUALIFICATIONS

Education & Experience: Minimum

• BA/BS degree
• 8 years of experience in Marketing
• Master of MBA - Preferred
• 10 years of experience in Marketing - Preferred

KNOWLEDGE, SKILLS, ABILITIES & COMPETENCIES

• + years of experience in a marketing leadership role
• Mastery of digital marketing channels at various stages of the customer journey
• Passion for the industry and our mission
• Desire to drive growth; data-driven and adept at working with numbers
• Experience managing direct reports as well as cross-functional relationships
• Exceptional organizational and project management skills