Director of Marketing

Director, Marketing

Location: This is a remote position open to candidates in the US

Reports to: Chief Growth Officer

Who We Are 

At Aptarro, we believe the best work happens when people feel valued, supported, and empowered to thrive!  Our culture is grounded in our A.R.R.O.W core values, which guide everything we do and keep us moving forward – together.  

 ✔Agile Mindset – We adapt and pivot with purpose.   

✔ Relentless Resourcefulness – We find solutions, no matter the challenge.  

✔ Raise Your Hand – We step up, own it, and contribute.   

✔ Only What Matters – We simplify and focus on what drives impact.  

✔ We Do Hard Things Together – We solve tough problems as a team.

We help healthcare providers get paid accurately and on time—without getting stuck in the complexity of billing, coding, and compliance. Our Revenue Cycle Management (RCM) solutions reduce denials, ensure compliance, and integrate seamlessly with EHRs, practice management, and hospital information systems—so providers can focus on what matters most: patient care.

We help our customers make right easy—every day.

What You’ll Do

Aptarro is scaling into its next growth horizon as a category-defining platform in healthcare revenue cycle management (RCM). The Director of Marketing will lead the marketing function—owning strategy, team performance, and market presence.

This role is designed for a strategic operator who excels at turning insight into pipeline, building trusted cross-functional partnerships, and guiding an AI-forward marketing team to deliver results.

In this role, you will:

Revenue & Demand Strategy

• Own the strategy and outcomes for marketing-sourced pipeline—across inbound, outbound, ABM, and intent-driven campaigns.
• Guide the team in deploying 6sense, SEO/GEO, and AI-informed content to maximize discoverability and conversion.
• Set direction for paid channels and directory strategies to ensure consistent lead flow.

Product & Go-to-Market Leadership

• Lead product marketing strategy in partnership with Product and Sales to launch new capabilities with clarity and resonance.
• Oversee competitive positioning, messaging frameworks, and enablement materials to support sales velocity.
• Champion cross-functional GTM alignment and execution.

Customer Marketing & Brand Reputation

• Direct customer marketing efforts to deepen engagement, loyalty, and expansion.
• Guide review generation, testimonial programs, and lifecycle content that build trust and visibility.
• Evolve and protect Aptarro’s brand across all surfaces, ensuring a strong and consistent market signal.

 Team Leadership & Culture

• Manage, mentor, and scale a high-performing team rooted in experimentation, accountability, and innovation.
• Foster collaboration across Sales, Product, and Customer Success, ensuring marketing acts as a unifying force in revenue growth.
• Drive operational excellence, clarity of roles, and ongoing professional development across the function.

Success Looks Like

• 5x pipeline coverage maintained relative to net-new ARR targets
• Lift in online reputation and market visibility, driven by review programs and thought leadership
• High-functioning marketing org with clear KPIs, accountability, and alignment across teams
• Customer marketing program driving retention, expansion, and referrals

What You’ll Bring

• 5+ years leading marketing teams in B2B SaaS, with a track record of pipeline growth and team scaling- preferably in Healthcare Technology
• Deep experience in ABM, SEO/SEM, paid strategy, and AI-informed marketing
• Proven success in product marketing, GTM strategy, and competitive positioning
• Fluent in tools like 6sense, HubSpot, and intent data platforms
• Strong leadership presence, with the ability to operate at both strategic and operational altitude

Equal Employment Opportunity:

Aptarro is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, religion, sex, age, national origin, disability, military status, genetic information, sexual orientation, marital status, domestic violence victim status or status as a protected veteran or any other federal, state or local protected class. class.