Director of Marketing
Birch Gold Group
16 hours ago
Full-time
Remote
United States
Director
Director of Marketing
Department: Marketing
Employment Type: Full Time
Location: Remote
Reporting To: Liz Recchia
Compensation: $140,000 - $180,000 / year
Description
The Director of Marketing will be responsible for providing leadership support while overseeing direct response advertising and promotion activities to generate sales qualified leads and sales.
Key Responsibilities
- Lead conception, development, and implementation of marketing plans
- Spearhead the strategic and tactical execution of campaigns
- Maintain a successful brand image among target audience
- Review latest marketing trends, strategies, and competitive landscape
- Analyze sales numbers to optimize future activity
- Collaborate with CMO to make high-level decisions regarding budgeting and strategic direction
- Manage various members of marketing department, including copywriters, graphic designers, and analysts
- Coordinate with other departments to ensure internal efficiencies
- Act as primary liaison with marketing vendors
Skills, Knowledge & Expertise
- Leadership and change management skills to promote the role of Marketing as a key business partner and manage and implement Marketing initiatives and solutions that meet the needs of the business
- Good interpersonal skills; able to work well with wide range of individuals; build and maintain strong working relationships with Sales
- Demonstrated ability to effectively communicate – verbally and in writing - and influence at all levels
- Ability to prioritize and manage multiple tasks
- Strong organizational and time management skills
- Self-starter with detail-oriented work habits
- Ability to react to change productively and handle essential tasks as assigned
- Demonstrated resourcefulness and ability to take initiative in development and completion of projects
- Able and willing to continue professional development
- Advanced knowledge of Microsoft Office applications including Word, Excel, Teams and PowerPoint
Job Benefits
See Birch careers page