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Director of Marketing

Birch Gold Group
16 hours ago
Full-time
Remote
United States
Director

Director of Marketing

Department: Marketing

Employment Type: Full Time

Location: Remote

Reporting To: Liz Recchia

Compensation: $140,000 - $180,000 / year


Description

The Director of Marketing will be responsible for providing leadership support while overseeing direct response advertising and promotion activities to generate sales qualified leads and sales.

Key Responsibilities

  • Lead conception, development, and implementation of marketing plans
  • Spearhead the strategic and tactical execution of campaigns
  • Maintain a successful brand image among target audience
  • Review latest marketing trends, strategies, and competitive landscape
  • Analyze sales numbers to optimize future activity
  • Collaborate with CMO to make high-level decisions regarding budgeting and strategic direction
  • Manage various members of marketing department, including copywriters, graphic designers, and analysts
  • Coordinate with other departments to ensure internal efficiencies
  • Act as primary liaison with marketing vendors


Skills, Knowledge & Expertise

  • Leadership and change management skills to promote the role of Marketing as a key business partner and manage and implement Marketing initiatives and solutions that meet the needs of the business
  • Good interpersonal skills; able to work well with wide range of individuals; build and maintain strong working relationships with Sales
  • Demonstrated ability to effectively communicate – verbally and in writing - and influence at all levels
  • Ability to prioritize and manage multiple tasks
  • Strong organizational and time management skills
  • Self-starter with detail-oriented work habits
  • Ability to react to change productively and handle essential tasks as assigned
  • Demonstrated resourcefulness and ability to take initiative in development and completion of projects
  • Able and willing to continue professional development
  • Advanced knowledge of Microsoft Office applications including Word, Excel, Teams and PowerPoint


Job Benefits

See Birch careers page