Director of Marketing (50222)
Welbilt
4 days ago
Full-time
Remote
United States
Director
Job DetailsJob Location: Clev Rng - Mayfield Heights - Mayfield Heights, OH 44143Position Type: Full TimeEducation Level: Bachelor's Degree Travel Percentage: Up to 20%Job Shift: DayJob Category: Marketing & Product ManagementWe are Garland! We design, manufacture and supply best-in-class commercial ovens, ranges, grills and countertop cooking equipment for the global foodservice market. We empower you to grow with us. We recognize you and reward you. We win together as one team.
Where tech meets taste—join the team keeping food service running flawlessly!
The Director of Marketing is a strategic leader responsible for developing, implementing, and overseeing the organization’s marketing strategy to drive brand awareness, customer acquisition, revenue growth, and market expansion. This role leads a multidisciplinary team, collaborates across departments, ensures that all marketing initiatives align with organizational objectives, and collaborates with the Welbilt Marcom marketing team on multi-brand events and marketing materials.
Major Accountability
• Develop and execute a comprehensive marketing strategy aligned with the company’s business goals.
• Lead, mentor, and develop a high-performing marketing team (digital, content, design, events, product marketing, etc.).
• Oversee integrated marketing campaigns across digital, social, email, events, and traditional channels.
• Guide digital strategy including SEO, SEM, paid media, website optimization, and marketing automation.
• Manage all aspects of the marketing and product management functions including communications, material development, product plans,
pricing/profitability, commercial events/support, and market research
Key Tasks and Responsibilities
• Conduct market research to identify trends, competitive insights, and customer needs.
• Define marketing KPIs, monitor performance, and adjust strategies to maximize ROI.
• Oversee brand positioning, messaging, and overall market presence.
• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Foster collaboration between marketing, sales, production, finance, and executive leadership.
• Manage relationships with external agencies, vendors, and strategic partners.
• Drive demand generation programs to support sales pipeline goals.
• Ensure consistent brand voice and visual identity across all materials and campaigns.
• Analyze marketing data to provide actionable insights and performance reporting.
• Implement tools and technologies to improve marketing effectiveness and customer engagement.
• Evaluate marketing investments and adjust spending based on performance and priorities.
• Manage communications, social media and website design/content.
• Manages equipment/display and material support for tradeshows and commercial events (product training, rep roadshows, buying group
• meetings, etc.)
• Manage trade show equipment inventory and coordinates with production planning as required
• Consistently operate in a manner that aligns to the Company Core Values.
DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
QualificationsSpecialized Skills, Knowledge, and Abilities
Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
7-9 years of progressive marketing experience with at least 2-4 years in a leadership role.
Proven success in developing and executing marketing strategies that drive measurable growth.
Experience leading teams and managing multi-channel campaigns.
Strong leadership, communication, and project management skills.
Deep understanding of digital marketing, analytics platforms, and CRM/automation tools.
Ability to think strategically while executing tactically.
Creative problem solver with strong business acumen.
OUR BENEFITS:
We believe that our people are one of our most valuable assets. That’s why we provide our employees with a competitive benefits package that helps protect their health, income and lifestyle. Some offerings are dependent upon the role, work schedule, or location, and can include the following:
Competitive wage
Healthcare (medical, dental, vision)
401(k) savings plan
Wellness Program
Supplemental Health Plans
Employee Assistance Program
Training and Development
Tuition Assistance
Holiday Pay opportunities
Employee discounts
Paid Time Off (PTO)
On-the-job training and skills development
Basic Life Insurance
Leave Program
Employee Events and more…
For more company information, visit www.Garland-Group.com
*Cleveland Range, LLC. in Mayfield Heights, OH manufactures and markets a complete line of foodservice cooking equipment for restaurants, hotels, and institutions. The facilities in Mayfield Heights, OH are a division of Welbilt, Inc.
**This position is open to candidates who are authorized to work and reside in the following states: Alabama, Arkansas, Arizona, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Washington, West Virgina, Wisconsin or Wyoming. Due to payroll, tax, and employment law requirements, applicants must be located in one of these states at time of hire.
#INDGARLANDUS
#LI-Remote
#Garland
Where tech meets taste—join the team keeping food service running flawlessly!
The Director of Marketing is a strategic leader responsible for developing, implementing, and overseeing the organization’s marketing strategy to drive brand awareness, customer acquisition, revenue growth, and market expansion. This role leads a multidisciplinary team, collaborates across departments, ensures that all marketing initiatives align with organizational objectives, and collaborates with the Welbilt Marcom marketing team on multi-brand events and marketing materials.
Major Accountability
• Develop and execute a comprehensive marketing strategy aligned with the company’s business goals.
• Lead, mentor, and develop a high-performing marketing team (digital, content, design, events, product marketing, etc.).
• Oversee integrated marketing campaigns across digital, social, email, events, and traditional channels.
• Guide digital strategy including SEO, SEM, paid media, website optimization, and marketing automation.
• Manage all aspects of the marketing and product management functions including communications, material development, product plans,
pricing/profitability, commercial events/support, and market research
Key Tasks and Responsibilities
• Conduct market research to identify trends, competitive insights, and customer needs.
• Define marketing KPIs, monitor performance, and adjust strategies to maximize ROI.
• Oversee brand positioning, messaging, and overall market presence.
• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Foster collaboration between marketing, sales, production, finance, and executive leadership.
• Manage relationships with external agencies, vendors, and strategic partners.
• Drive demand generation programs to support sales pipeline goals.
• Ensure consistent brand voice and visual identity across all materials and campaigns.
• Analyze marketing data to provide actionable insights and performance reporting.
• Implement tools and technologies to improve marketing effectiveness and customer engagement.
• Evaluate marketing investments and adjust spending based on performance and priorities.
• Manage communications, social media and website design/content.
• Manages equipment/display and material support for tradeshows and commercial events (product training, rep roadshows, buying group
• meetings, etc.)
• Manage trade show equipment inventory and coordinates with production planning as required
• Consistently operate in a manner that aligns to the Company Core Values.
DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
QualificationsSpecialized Skills, Knowledge, and Abilities
Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
7-9 years of progressive marketing experience with at least 2-4 years in a leadership role.
Proven success in developing and executing marketing strategies that drive measurable growth.
Experience leading teams and managing multi-channel campaigns.
Strong leadership, communication, and project management skills.
Deep understanding of digital marketing, analytics platforms, and CRM/automation tools.
Ability to think strategically while executing tactically.
Creative problem solver with strong business acumen.
OUR BENEFITS:
We believe that our people are one of our most valuable assets. That’s why we provide our employees with a competitive benefits package that helps protect their health, income and lifestyle. Some offerings are dependent upon the role, work schedule, or location, and can include the following:
Competitive wage
Healthcare (medical, dental, vision)
401(k) savings plan
Wellness Program
Supplemental Health Plans
Employee Assistance Program
Training and Development
Tuition Assistance
Holiday Pay opportunities
Employee discounts
Paid Time Off (PTO)
On-the-job training and skills development
Basic Life Insurance
Leave Program
Employee Events and more…
For more company information, visit www.Garland-Group.com
*Cleveland Range, LLC. in Mayfield Heights, OH manufactures and markets a complete line of foodservice cooking equipment for restaurants, hotels, and institutions. The facilities in Mayfield Heights, OH are a division of Welbilt, Inc.
**This position is open to candidates who are authorized to work and reside in the following states: Alabama, Arkansas, Arizona, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Washington, West Virgina, Wisconsin or Wyoming. Due to payroll, tax, and employment law requirements, applicants must be located in one of these states at time of hire.
#INDGARLANDUS
#LI-Remote
#Garland