Director of Marketing
New Charter TechnologiesWe believe talent deserves a human touch. Your application will be read by an actual person who’s excited to discover the real you.
Summary
The Director of Marketing leads New Charter Technologies' marketing function, overseeing National strategy and execution, demand generation, campaign content and execution, and MDF. This senior leader is responsible for building and executing an integrated marketing strategy that drives pipeline, supports the sales organization, and elevates New Charter's presence in the managed services and technology solutions market.
Primary Responsibilities
Develop and lead New Charter's overarching marketing strategy in alignment with revenue and growth objectives.
Own and manage the marketing budget, allocating resources across demand generation, brands, and content.
Lead and grow the marketing team, including Campaign Managers, MDF Manager, and marketing community functions.
Build and optimize demand generation programs across digital, email, events, and partner channels.
Oversee market positioning for New Charter and its operating companies.
Collaborate with Sales leadership to align marketing programs with pipeline targets and sales plays.
Manage co-marketing and MDF programs with key technology partners.
Develop content strategy including thought leadership, case studies, sales enablement materials, and web content.
Oversee marketing analytics and reporting; track and communicate ROI on marketing investments.
Partner with HR on employer brand and talent acquisition marketing efforts.
Estimated Compensation Range: $110,000 – $155,000 base (+ performance bonus, TBD)
Preferred Skills & Experience
8+ years of progressive B2B marketing experience, with at least 3 years in a marketing leadership role.
Proven experience in demand generation, digital marketing, and integrated campaign management.
Experience in IT services, managed services (MSP), or technology solutions strongly preferred.
Familiarity with Microsoft partner marketing programs and MDF/co-op funding preferred.
Proficiency with marketing automation (HubSpot, Marketo) and CRM (HubSpot, Salesforce).
Strong analytical skills with the ability to measure and optimize marketing ROI.
Exceptional written, verbal, and executive communication skills.
Preferred Attributes
Strategic leader who can operate at both the strategic and tactical level.
Collaborative and cross-functional with a strong ability to partner with Sales.
Data-driven with a continuous improvement mindset.
Entrepreneurial — comfortable building structure and programs in a growing organization.
Strong people leader with experience developing and mentoring marketing talent.
Who We are:
At New Charter, we’re building a caliber of business the IT industry hasn’t yet seen. We are serving small-to-medium sized businesses in 10+ industries across North America, and we deliver best-in-class technology solutions to propel our clients into the digital world.
At New Charter Technologies, we’re investing in our people – through growth and learning initiatives, employee benefits, company innovation, and more. We are constantly seeking a diverse candidate backgrounds and perspectives to amplify inclusive hiring practices for each job opening. Our partner companies have career paths for many different role types, whether you want to be deeply technical or whiteboarding with clients, and we are committed to developing fulfilling career paths for all contributors at New Charter Technologies. (Please note: Every application submitted through Workday is reviewed by a real person, not an AI. We value your time and take each submission seriously.)
Our teams are dedicated to pioneering breakthrough technologies, disruptive solutions, and transformative strategies. We’re the architects of change, fostering an environment where bold ideas take flight, and creativity knows no bounds. At New Charter Technologies, we’ve embraced the idea that every individual brings something special to the table. Our foundation is based on the belief that each team member plays a crucial role in our collective success.
Ready to be part of a dynamic and supportive community where your unique skills and personality shine? We’re on a mission to make a difference, and we want you to be part of the story. Let’s transform the world together and build a career that’s as unique as you are!
We are looking for driven and passionate people who are excited to work in an incredibly rewarding environment. So, if you are ready to learn, be inspired, solve problems, and grow professionally, apply today! Learn more here: Why New Charter.
New Charter Technologies is committed to creating an inclusive environment and is proud to be an equal opportunity employer. New Charter recruits, employs, trains, compensates, and promotes regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.