Director of Growth & Performance Marketing (Multi-Location, SEO + GMB + CRM Ownership)

Job Title: Director of Growth & Performance Marketing
Location: Remote (U.S. or International)

Compensation: $80,000 – $120,000 base + performance bonus tied to KPIs

ROLE MANDATE

Own patient acquisition and revenue growth across all locations.

This is a performance role.
Accountable for:

• Leads

• Conversions

• Patient starts

Build and operate a scalable growth system across SEO, Google Business Profiles, CRM, and paid channels.

CORE ACCOUNTABILITIES

Lead Generation

• Drive qualified leads (calls, forms, bookings)

• Build predictable, scalable acquisition system

Conversion Optimization

• Improve lead → consult → treatment start

• Identify and fix funnel drop-offs

SEO & Local Search (GMB)

• Own rankings and visibility across all locations

• Increase calls and direction requests

• Fix underperforming markets

CRM & Attribution

• Ensure full funnel tracking (lead → start)

• Build clear attribution model

• Eliminate untracked leads

Paid Marketing

• Scale ROI-positive campaigns

• Cut non-performing spend immediately

Reviews & Reputation

• Increase reviews per location

• Build repeatable review acquisition system

Vendor Management

• Manage SEO, development, and marketing vendors

• Enforce KPIs

• Replace underperformance

KPIs (NON-NEGOTIABLE)

• Leads per location (weekly growth)

• Conversion rate (lead → consult → start)

• Cost per acquisition (CPA)

• GMB calls and direction requests

• Reviews per location (monthly growth)

• Organic traffic growth

• Revenue from marketing

REQUIREMENTS

• Proven track record with measurable growth results

• Strong expertise in:

  • SEO (technical + local)

  • Google Business Profiles

  • CRM systems (HubSpot preferred)

  • Conversion tracking and attribution

• Data-driven decision maker

• Ability to diagnose problems and execute quickly

• Experience managing vendors and enforcing performance

SUCCESS DEFINITION

• Weekly reporting tied to revenue

• Consistent growth in leads and patient starts

• Rapid correction of underperforming locations

• Full visibility into marketing ROI

WORK ENVIRONMENT

• Fully remote

• Direct access to executive leadership

• High accountability, execution-focused culture