Director of Enrollment and Engagement Marketing

About Us

At Solera Health, we’re on a mission to change lives by guiding people seamlessly to better health solutions. We empower health plans and employers with tools to manage providers and outcomes across chronic conditions. Our innovative platform curates a marketplace of digital and community-based solutions, strategically matching individuals to their best-fit care while driving successful health outcomes.

About the Role

We’re seeking a Director of Enrollment and Engagement Marketing to lead strategy and performance across Solera’s health plan and employer client portfolio. This role is responsible for driving measurable enrollment into chronic condition and wellness programs through data-driven, multi-channel campaigns.

You’ll operate at the intersection of consumer marketing, client partnership, and analytics—owning end-to-end engagement strategy while serving as a trusted advisor to clients. This is a high-impact role for a marketer who thrives in complex, multi-stakeholder environments and is motivated by delivering measurable outcomes at scale.

What You’ll Do

Engagement Strategy & Client Partnership

• Design and optimize member engagement strategies across Solera’s client portfolio
• Serve as a strategic advisor to clients, shaping enrollment strategy and sharing performance insights
• Translate client goals, member populations, and program offerings into targeted marketing plans
• Present strategies and results to senior stakeholders; build trust and influence decision-making

Campaign Execution & Optimization

• Lead end-to-end campaign strategy across email, SMS, direct mail, and phone channels
• Partner with Marketing Operations to execute campaigns with high quality and compliance
• Own enrollment forecasting and performance metrics (conversion, cost-per-enrollment, ROI)
• Drive continuous testing across messaging, targeting, and channel mix to improve performance

Data & Insights

• Define KPIs and translate campaign data into actionable insights
• Apply segmentation and behavioral insights to improve targeting and engagement
• Identify trends and optimization opportunities; foster a test-and-learn culture

What You’ll Bring

• 8–12 years of experience in B2C or B2B2C marketing, with deep expertise in multi-channel campaign strategy
• Proven success driving measurable acquisition or enrollment outcomes
• Strong experience with email, SMS, and direct mail
• Exceptional client-facing skills; able to influence health plan or employer stakeholders
• Highly analytical; comfortable owning performance metrics and translating data into action
• Experience operating in complex, multi-client environments with regulatory constraints
• Healthcare experience preferred; familiarity with HIPAA/TCPA a plus

Travel

• This is a remote position based in the U.S.
• Occasional domestic travel required for client meetings and team events (up to 10%)

What We Offer

• Competitive salary, bonus and equity opportunity
• Comprehensive medical, dental, and vision coverage starting Day One
• Flexible time off beyond standard company holidays
• 401(k) with company match and financial wellness resources
• Generous parental leave and adoption assistance
• Remote-first work culture with team events and community building
• Phone stipend and wellness perks (Fitbit, fitness/mental health app access)

Disclaimer: The information contained herein is not intended to be an all-inclusive list of the duties and responsibilities of the job, nor are they intended to be an all-inclusive list of the skills and abilities required to do the job. Management may, at its discretion, assign or reassign duties and responsibilities to this job at any time.

Solera Health provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Solera Health complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.