Director of Digital Marketing

The Opportunity 

• We are seeking a Director of Digital Marketing to own and lead our digital growth engine. This is a senior, high-impact role for a seasoned professional who understands how digital strategy translates into pipeline, revenue, and measurable performance. 

• You will set the digital direction, manage agencies and vendors, and ensure all digital channels perform efficiently at scale. While this role is leadership-focused, hands-on experience is required—you understand performance because you have executed it yourself. 

Core Responsibilities 

• Digital Strategy & Leadership 

• Own end-to-end digital marketing strategy aligned to growth, lead volume, and efficiency 

• Serve as the senior digital authority for executive leadership 

• Manage and hold agencies and vendors accountable to performance, timelines, and budgets 

• Hands-On Strategy, Oversight & Execution 

• You will directly own strategy, performance oversight, and execution standards for: 

• Google Local Services Ads (LSA) 

• Search Engine Optimization (SEO): Optimizing website content, structure, and technical performance to improve organic visibility and rankings in search engines such as Google and Bing 

• Search Engine Marketing (SEM): Managing paid search advertising through platforms like Google Ads and Bing Ads to drive targeted traffic, leads, and conversions 

• PPC Campaigns: Paid search, paid social, display, and retargeting 

• YouTube Advertising: Strategy, targeting, creative direction, and performance optimization 

• Video Content (Organic & Paid): Short‑form, long‑form, and campaign‑driven video 

• Media Direction: Supervising videographers, editors, and creative partners to ensure quality, consistency, and brand alignment 

Additional Channel Ownership 

• Website: Conversion strategy, UX, testing, and performance optimization 

• Email Marketing: Campaign strategy, automation, segmentation, and lifecycle marketing 

• Analytics & Reporting: Executive-level reporting on lead volume, cost per acquisition (CPA), ROI, and channel performance 

How Success Is Measured 

• Lead volume and lead quality 

• Cost per acquisition (CPA) efficiency 

• Paid media and video performance 

• Website conversion rates 

• Clear, accurate, executive-ready reporting 

• (Performance-based compensation is directly tied to these outcomes.) 

Who You Are 

• 10+ years of digital marketing experience, including senior or director-level ownership 

• Proven, hands-on experience with paid ads and performance marketing 

• Deep understanding of SEO, SEM, PPC, video advertising, and CRO 

• Strong agency and vendor management experience 

• Highly analytical and confident presenting results to executive leadership 

• Professional, decisive, and accountable