Director of Content Marketing & Media

• Own the content strategy that drives organic search traffic, MQLs, and pipeline contribution.

• Partner with the SEO team to align content production with keyword strategy, topic clusters, and technical SEO priorities.

• Lead the company’s content approach to AI search surfaces (Google AI Overviews, ChatGPT, Perplexity), building workflows that increase Luxury Presence’s citation and mention rates across LLM-driven discovery.

• Use data to evaluate content performance and make strategic calls on where to invest editorial resources.

• Build and run a structured content operation that ships on schedule across all formats: blog, newsletter, webinars, white papers, lead magnets, research reports, CEO OpEds, keynote scripts, and event content.

• Establish production calendars, editorial workflows, quality standards, and review cycles that maintain a high bar at increasing volume.

• Expand the newsletter’s reach, engagement, and pipeline contribution as a core distribution channel.

• Oversee webinar and event content production that showcases Luxury Presence’s leadership and generates demand.

• Direct the production of thought leadership content, including CEO-bylined pieces for top-tier publications, conference keynotes, and panel preparation.

• Own audience development strategy across YouTube, TikTok, Instagram, LinkedIn, and Facebook, with clear growth targets for followers, subscribers, and engagement rates on each platform.

• Set platform-specific content strategies that account for algorithmic behavior, format trends, and audience preferences on each channel.

• Oversee video content production, including Luxury Presence’s YouTube shows, providing creative and editorial direction on pacing, packaging, titles, and thumbnails to maximize reach and retention.

• Build and manage the derivative content pipeline, turning long-form content into high-performing short-form social assets optimized for each platform.

• Track and report on audience growth, engagement metrics, and content performance across all social channels, using data to inform programming and distribution decisions.

• Experiment with new formats, features, and emerging platforms to stay ahead of how audiences consume content.

• Build and lead a content team spanning editorial, video production, and social media.

• Expand the existing contributor and freelancer network to increase capacity for blog production, expert interviews, and specialized content.

• Integrate AI tools into content production workflows to accelerate ideation, drafting, optimization, repurposing, and distribution at a pace and scale that would not be possible with a traditional content operation.

• Establish clear operating rhythms, reporting cadences, and accountability structures across the team.

• Build and manage the Presence® Talent Network, a roster of top-producing agents and creators who serve as on-camera talent and content collaborators.

• Coordinate talent communications, earned media placements, and influencer activity in partnership with the PR function.

• Amplify content through coordinated distribution across owned, earned, and paid channels.

Here’s what we’re looking for:

• 7 to 12 years in content marketing, media, editorial, or demand generation environments.

• Proven experience building content engines that drove measurable organic traffic, MQLs, and pipeline. You can point to specific numbers and explain what you did to move them.

• Track record growing social media audiences with platform-native content across YouTube, TikTok, Instagram, LinkedIn, and Facebook. You understand what drives subscriber growth, engagement, and retention on each platform.

• Strong working knowledge of SEO strategy, keyword research, and how search algorithms affect content decisions. Familiarity with AI search discoverability is a significant plus.

• Experience using AI tools to accelerate content production, from ideation and drafting through optimization and repurposing. You have a clear point of view on how AI changes the economics of content operations.

• Experience producing or overseeing video content, ideally YouTube or recurring show formats. You do not need to be a hands-on editor, but you must be able to provide creative and editorial direction.

• Track record of managing multi-format editorial operations: blogs, newsletters, webinars, lead magnets, research reports, and event content.

• Experience building and managing content teams that include a mix of full-time staff, freelancers, and contributors.

• A portfolio or body of work that demonstrates strong editorial judgment, contemporary taste, and results.

• You think about content in terms of pipeline and revenue, not just pageviews and engagement.

• You are equally comfortable setting editorial standards and understanding funnel conversion.

• You are AI-forward. You actively use AI tools in your own work and see AI-accelerated content production as a core competitive advantage, not a nice-to-have.

• You think like an audience builder. You care about subscriber growth, platform algorithms, and what makes someone follow, not just what makes someone click.

• You build systems and processes that scale. You do not rely on heroics to hit deadlines.

• You thrive in fast-moving, ambiguous environments and maintain velocity even when priorities shift.

• You take full ownership of outcomes, even when execution depends on contributors, freelancers, and cross-functional partners.