Director, Marketing Strategy & Analytics - Remote

About us

The American Health Information Management Association (AHIMA) is a global nonprofit, membership association for health professionals involved in the health information management needed to deliver quality health care to the public. We do this by providing education, certification, professional development, and advocacy. We have more than 60,000 members and credential more than 100,000 AHIMA health information professionals.

In our mission to empower people to impact health, our core values guide our business and our actions.

We have integrity in our work and relationships. Our passion for doing the right thing and sharing knowledge and resources makes us trustworthy, credible, and accountable leaders.

We act boldly with intention. We go after big ideas and big challenges with purpose because we recognize the influence and impact our work on people's health, safety, and well-being.

We are inclusive so that humans are at the center of everything we do. We see the whole person and respect the inherent dignity of every human. We make space for different voices and opinions to help us get the best results.

Diversity and equal opportunity

AHIMA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, gender identity, race, color, religious creed, national origin, age, sexual orientation, physical or mental health disability, or protected veteran status.

At AHIMA, we come to work every day to help make healthcare better through the trusted use of health information - from the operating room to a smartwatch - no matter when or where it is accessed.

What does this role do at AHIMA?

The Director of Marketing Strategy & Analytics will lead the AHIMA marketing product initiatives, utilizing marketing analytics and technology platforms to enhance brand awareness, generate leads, achieve revenue goals and engage with members, potential members, credential holders and customers. This role demands a strong grasp of integrated digital marketing, consumer behavior analysis, brand storytelling, operational agility in marketing, strategic leadership, and ROI-focused analytics. They must be able to both manage and work alongside a team to develop and implement strategies, track success, and collaborate cross functionally.

What are some of the responsibilities?

• Develop and execute campaigns across digital channels, ensuring a cohesive brand narrative and customer journey.
• Utilize advanced analytics tools to gain insights into consumer preferences and adapt marketing strategies to meet evolving customer expectations.
• Craft narratives that resonate with target audiences, emphasizing exceptional writing abilities to articulate the brand's values and mission.
• Adapt marketing strategies and campaigns swiftly in response to market changes and technological advancements.
• Make data-driven decisions to optimize ROI and justify marketing spend.
• Work alongside various departments to create unified market strategies, leveraging the strengths of the entire organization.

What are the knowledge and skills requirements?

• Bachelor's degree in Marketing, Business, Communications, or related field, required.
• Proven experience (8+ years) in a marketing leadership role (ideally membership, event and product marketing),
• Experience with various product models, including subscription products, digital workflow/SaaS tools, and content management systems.
• Strong analytical skills for consumer behavior analysis and marketing analytics.
• Exceptional writing abilities for effective brand storytelling and content creation.
• Proficiency in marketing technology and CRM platforms (HubSpot, Magento, SalesForce, Microsoft Dynamics) and project management platforms (Monday.com, Smart Sheets).
• Demonstrated leadership ability to inspire and develop a marketing team.
• Agility to respond to changing market conditions and business needs.
• Ability to collaborate effectively across functions and influence strategic direction.