Director Marketing - Landscape

Job DetailsLevel: ManagementJob Location: Fully Remote Position - Dalton, GA 30721Position Type: Full TimeEducation Level: 4 Year DegreeSalary Range: $1.00 - $1.00 SalaryTravel Percentage: Up to 50% Job Shift: DayJob Category: MarketingJob Purpose

 

SYNLawn is the industry leader in premium synthetic turf — engineered with renewable materials, USDA Biobased certified, and trusted by the world's top athletes, architects, and facility managers. We're looking for a Senior Marketing Manager who is equal parts strategist and executor — someone who can build the brand, run campaigns, and hold themselves accountable to results.

This role owns the full marketing function for Landscape Turf (SYNLawn & White Label): strategy, demand generation, digital, content, events, and customer experience. You'll report to the CMO and work closely with sales, products, and leadership.

 

Duties and Responsibilities

 


Strategy and Planning


Brand strategy, positioning, and messaging for SYNLawn
Annual and quarterly campaign planning across channels
Market segmentation, ICP definition, and content strategy


Execution & Activation

Demand generation — paid media, email, SEO, and digital
Website management, social media, and PR
Conference and trade show planning and execution


Data & Measurement

Marketing attribution, campaign ROI, and budget tracking
Brand health metrics and audience insights
Reporting cadence to CMO and leadership


Customer Experience

Customer journey mapping and Voice of Customer programs
NPS / CSAT insight to action plans
Retention marketing and lifecycle programs




 

Please note this description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Qualifications
Education: Bachelor’s Degree preferred; HS diploma/GED required

MBA or advanced degree in marketing, business, or related field
Experience in building materials, construction, outdoor or sports industry
Familiarity with HubSpot, Salesforce, or similar CRM / MAP platforms
Background in both B2B and B2C environments
Experience with brand equity research or VoC programs
Conference and event marketing experience


Experience:

4–6+ years of marketing experience, B2B or B2C
Proven track record running integrated campaigns end-to-end
Strong grasp of demand gen, SEO, and digital marketing
Comfortable with data — attribution, dashboards, and budget management
Excellent communicator — written, verbal, and visual
Self-starter who can operate with autonomy and move fast
Experience managing agencies, vendors, and contractors