Director, Marketing- Cross Sell

The Director, Marketing–Cross Sell will play a critical role in driving sustainable growth by leading the strategy and execution of cross‑sell and upsell marketing initiatives across both consumer‑owned and partner channels. This role will shape end‑to‑end channel and customer journey strategies—delivering the right offers, messaging, and experiences at the right moments—to increase conversion, engagement, and retention while preserving a seamless core customer experience.

As a highly collaborative leader, this role will partner closely with Product, Operations, IT, Analytics, UX, Account Management, Growth Marketing, and agency partners to uncover opportunities and deliver high‑impact initiatives. The Director will influence and optimize owned and partner‑managed experiences across web, digital claims, account, and other consumer‑facing platforms, translating insights into scalable solutions that accelerate performance and measurable business results.

   
What will be my duties and responsibilities in this job?  

•  Lead the development and execution of cross‑sell and upsell marketing strategies across consumer and partner channels, with a strong focus on B2B2C and partner‑driven experiences.

• Define channel, journey, and touchpoint strategies, including recommendations for offers, messaging, placement, and timing across key consumer interactions.

• Oversee the design, launch, and ongoing optimization of digital experiences that support acquisition, engagement, conversion, and retention.

• Partner closely with Product, Growth Marketing, and Account teams to ensure cross‑sell initiatives align with product roadmaps, customer experience goals, operational requirements, and implementation plans.

• Lead cross‑sell and upsell pilots and launch initiatives, from strategy through execution and optimization.

• Use customer, channel, and journey insights to inform decisions and ensure growth initiatives do not negatively impact primary customer objectives such as claims completion, service outcomes, or account management tasks.

• Ensure consistent messaging, positioning, and value propositions across owned and partner channels to enable scalable, sustainable growth.

• Collaborate with internal teams and agency partners to identify opportunities, prioritize initiatives, and continuously improve performance across digital and partner experiences.

What are the requirements needed for this position?  

• A minimum of 10 years of progressive experience leading digital and cross‑channel marketing strategies, with a strong track record of driving customer acquisition, engagement, retention, and revenue growth.

• Bachelor’s degree in Marketing, Business Administration, or related fields.

• Strong background in cross‑sell and upsell marketing, ideally within B2B2C or partner‑driven environments.

• Demonstrated ability to collaborate effectively across product, technology, analytics, UX, operations, and account teams.

• Experience optimizing digital journeys and touchpoints across web and account‑based experiences.

• Strong strategic, analytical, and execution skills with the ability to balance growth objectives and customer experience priorities.

What other skills/experience would be helpful to have?  

•  Experience in industries related to warranties, insurance, or consumer protection products.

• Experience leading B2C marketing efforts with a focus on driving digital customer acquisition and retention.

• Direct experience planning and managing paid media efforts including paid digital, social and search.  

How much should I expect to travel?  

• 10% annual travel

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