Director, Marketing
The Groove
Full-time
Remote
United States
Director
Job Description:
The Director of Marketing at The Groove is a hands-on leader who will shape our brand, amplify our market presence, and drive demand across our consulting offerings. This role blends strategic leadership with execution, building awareness, credibility, and pipeline as we continue our next phase of growth.
You’ll work closely with executive leadership, sales, partners, and clients to ensure The Groove is seen as a trusted leader in business consulting - by analysts, prospects, clients, and future team members alike.
What You’ll Do
Build Market Presence & Credibility
- Lead our analyst relations strategy and strengthen The Groove’s position with top industry analysts
- Shape and tell The Groove story with consistent, compelling messaging
- Monitor market trends and competitor activity to inform positioning
Drive Demand & Go-To-Market Strategy
- Own marketing strategy across our core consulting pillars and service lines
- Design and execute integrated, full-funnel marketing campaigns
- Partner closely with sales to generate qualified leads and support pipeline growth
Leverage Data, AI & Insights
- Use data and analytics to measure campaign performance and marketing impact
- Improve marketing efficiency through smart use of tools, automation, and AI
- Provide leadership with clear insights into market trends and performance
Showcase Client Success
- Build and manage a strong client advocacy and reference program
- Develop compelling case studies, testimonials, and success stories
- Support sales with customer proof points and peer references
Strengthen Partnerships & Internal Communications
- Lead co-marketing initiatives and events with strategic partners
- Support internal communications that reinforce brand alignment and culture
EEO Policy:
The Groove is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, ethnicity, sexual orientation, ancestry, genetics, gender identity or expression, disability, protected veteran or marital status.
Ready to embark on an exhilarating journey of innovation and collaboration? Apply now and be part of our exciting team at The Groove!