Director, Marketing Campaigns
WileyJob Description:
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
About the Role:
Position Overview: The Director, Marketing Campaigns will provide senior leadership and strategic direction for Marketing Campaigns operations, driving organizational objectives and achieving measurable business outcomes through comprehensive campaign strategy development, team leadership, and performance optimization across all marketing channels.Â
Key Responsibilities & Duties:Â Â
Provide senior leadership and strategic vision for comprehensive marketing campaign operationsÂ
Develop and execute enterprise campaign strategies that drive significant revenue growth and market expansionÂ
Lead marketing campaign organization including campaign management, creative, and analytics teamsÂ
Partner with executive leadership to align campaign strategies with corporate business objectivesÂ
Oversee substantial campaign budgets and drive optimization across all marketing channels and programsÂ
Drive campaign innovation, advanced targeting strategies, and competitive advantage initiativesÂ
Lead comprehensive customer acquisition, engagement, and conversion optimization programsÂ
Establish and maintain senior-level relationships with key vendors, agencies, and strategic partnersÂ
Drive campaign technology adoption, marketing automation, and digital transformation initiativesÂ
Lead organizational development, talent management, and team building for campaign functionsÂ
Conduct advanced campaign analysis, performance optimization, and strategic planning activitiesÂ
Drive comprehensive performance measurement, advanced analytics, and executive reportingÂ
Coordinate with senior leadership across product marketing, field marketing, and sales organizationsÂ
Lead strategic campaign initiatives, process improvements, and organizational transformationÂ
Other senior leadership responsibilities as assignedÂ
Required Qualifications:Â Â
Bachelor's degree in Marketing, Business, or related field; MBA preferredÂ
10+ years of marketing campaign experience with 5+ years of senior leadership experienceÂ
Proven track record of leading campaign organizations and driving significant revenue growthÂ
Advanced strategic thinking and senior-level business acumenÂ
Exceptional communication, presentation, and leadership abilitiesÂ
Extensive experience with integrated campaign strategies, digital marketing, and marketing technologyÂ
Strong financial acumen and experience managing substantial campaign budgetsÂ
Expert knowledge of campaign analytics, performance optimization, and ROI analysisÂ
Proven ability to drive campaign innovation and organizational change initiativesÂ
Demonstrated success in building and leading high-performing campaign teamsÂ
Experience with advanced marketing automation, attribution modeling, and conversion optimizationÂ
Global market perspective and multi-channel campaign expertiseÂ
We power infinite possibilities.
For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.Â
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We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.Â
Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.Â
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.
We are proud that our workplace promotes continual learning and internal mobility. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles in the United Kingdom, Canada, USA, Austria, Czechia, Denmark, France, Greece, Italy, Netherlands, Romania, or Spain. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.
When applying, please attach your resume/CV to be considered.
Salary Range:
128,200.00 USD to 187,933.33 USD #LI-CW1