Director, Marketing Business Strategy

What You'll Do

As the Director of Marketing Operations, you’ll play a critical leadership role in shaping how marketing delivers results. You’ll lead strategies, systems, and processes that power the team—ensuring work is efficient, scalable, and measurable.

 

This role sits at the intersection of strategy, technology, and execution. You’ll partner closely with marketing leadership and cross-functional teams to optimize operations, enable smarter decision-making, and drive measurable business impact.

 

Key responsibilities include:

• Operational Strategy: Define and execute a forward-looking marketing operations strategy aligned to business goals. Identify opportunities to streamline workflows and improve team effectiveness.
• Marketing Technology: Evaluate, implement, and manage marketing tools and platforms to enhance performance and scalability.
• Performance & Analytics: Lead the development of marketing metrics, reporting, and insights. Translate data into actionable recommendations and embed it into business processes.
• Cross-Functional Alignment: Build strong partnerships across teams to ensure marketing is aligned with broader business priorities and delivering integrated results.
• Budget & Resource Planning: Oversee marketing budget planning and resource allocation to ensure strategic investment and efficiency.

Who You Are

We’re looking for a strategic operator and strong people leader who thrives in a fast-paced, matrixed environment.

• Bachelor’s degree or equivalent experience
• 10+ years of experience in marketing operations, strategy, transformation within Financial Services
• Strong understanding of marketing strategy and operations, business processes, and technology solutions
• Proven ability to lead through influence and collaborate across all levels of an organization
• Exceptional analytical, problem-solving, and communication skills
• Experience building and scaling processes, tools, and reporting frameworks
• Demonstrated ability to navigate and lead through change
• High level of professionalism and ability to manage confidential information
• Willingness to travel occasionally (overnight as needed)
• Proficiency in AI tools and transformation

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$141000 - $191000 / year

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Yes

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date

6/23/2026

Most Recently Posted Date

6/23/2026

 

Principal uses artificial intelligence tools to assist in reviewing and evaluating job applications, fraud prevention, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process. Please review our Workforce (U.S.) Privacy Notice for more details on our practices and your data privacy rights.

LinkedIn Remote Hashtag

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