Director, Integrated Marketing
LOVESAC COMPANY
2 hours ago
Full-time
Remote
United States
$140,000 - $190,000 USD yearly
Director
Job DetailsJob Location: Remote - Stamford, CTSalary Range: $140,000.00 - $190,000.00 SalaryAbout Lovesac
We are a young-at-heart, fast-growing furniture company, dedicated to helping people fill their homes with Total Comfort™. We do this by designing and innovating furniture solutions that are adaptable, washable, expandable, and delivered right-to-your-door-able, allowing our customers to live the life they want to live.
Our Designed for Life mission started with Sacs, a seat so much better than your classic beanbag made with repurposed Durafoam and designed to reduce environmental impact while providing unimaginable, cloud-like comfort. From there, we expanded the possibility for sustainable furniture with Sactionals, a customizable modular sectional that can be endlessly rearranged to evolve with you. Our product line has grown a lot since our Sacs days, but our goal will always remain the same – to create truly adaptable, comfortable furniture that can be with you for life.
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About our Culture
At Lovesac, we strive to be an employer of choice by embodying a culture that encourages team members to think and dream big. We call this Top Ambition. We aim to not only excel within our industry but also make a meaningful impact on the world. Above all else, we’re driven by love (because it matters) and are dedicated to promoting love and happiness in all aspects of our work. It’s about success, of course, but it’s also about making a positive impact on everyone our business touches.
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About the Role
The Director of Integrated Marketing is responsible for developing and executing the brand’s integrated marketing strategy, including GTM orchestration, master brand activation and campaign approach to drive new customers, traffic and revenue across all consumer touchpoints. This leader will bring together brand storytelling, data and consumer insights and customer experience and behavior to create cohesive, high-
impact strategies and campaigns that connect the Lovesac brand to culture and consumer, driving relevance. This integrated marketing leader will be responsible for calendar orchestration and strategic positioning to inform seasonal plans, product and category playbooks and partnerships to deliver high impact brand moments. This role is accountable for defining the integrated marketing strategy that connects brand, product, channels, and calendar — ensuring all marketing efforts work together to maximize impact and effectiveness.
This position is remote and will report into Lovesac Corporate HUB based in Stamford, CT. Candidates must fully reside in the United States at all times during employment and should have the ability to travel as needed.
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What You’ll Do
Define the integrated marketing approach and operating model across channels, ensuring clarity on priorities, sequencing, and investment.
Develop and lead consumer-first integrated marketing plans and strategies that align brand, product, collab and campaign initiatives to meet company objectives.
Partner cross-functionally with product, planning, merchandising, creative, media and activations teams to deliver unified GTM plans.
Deliver the brand marketing calendar driving strategic alignment across seasonal campaigns, product launches, collabs and partnerships, and promotions to drive traffic and revenue.
Oversee the strategy, concept, positioning and development of seasonal GTM plans and marketing campaigns to drive the brand narrative resulting in increased search and relevance — from concept to launch — orchestrated across paid, owned, and earned channels.
Collaborate with analytics and insights teams to unlock VOC, consumer-first thinking, measure campaign effectiveness, and ensure ROI goals are met.
Partner with creative, brand, PR, influencer, media and social teams to ensure alignment across channels and experiences.
Manage agency and vendor relationships, ensuring execution excellence and demand.
Lead and mentor a team of marketing professionals, fostering collaboration, innovation, and results-oriented thinking.
Perform any other reasonable duties for this role as requested by management.
QualificationsWho you Are:
Core Values: Top Ambition, We All Win Together, Conscious Operations, Do Less and Do Best, Love Matters
Table-Stake Values: Willing to Sweep Floors, Grit, Positive, Self-Aware, Self-Starting, Insatiable Learners, Transparency, Customer-Centric
Core Competencies: Builds Customer Centricity, Drives Remark-able Results, Collaborates Effectively, Makes Good Decisions, Demonstrates Self-Awareness
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Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field.
10+ years of experience in integrated marketing, brand marketing, or campaign management, preferably within retail, consumer goods, or DTC.
Proven track record in developing and executing multi-channel marketing campaigns that drive measurable business growth.
Deep understanding of customer journeys and omnichannel marketing strategies.
Strong project management skills with the ability to manage multiple priorities and stakeholders.
Excellent collaboration and communication skills; adept at influencing across teams.
Data-driven mindset with experience in leveraging analytics tools and consumer insights to optimize campaigns.
Experience managing budgets and external agency partners.
Familiarity with marketing automation, CRM, and personalization platforms (Salesforce Marketing Cloud, Klaviyo, or similar).
Experience with loyalty programs and retention marketing.
Understanding of retail seasonal rhythms and promotional planning.
Strong brand storytelling and creative briefing skills.
Exemplify each of our Lovesac values, at all times, be results driven and utilize knowledge to meet or exceed key performance indicators (KPIs), goals and deadlines.
Must be able to travel using various forms of transportation, as required by the Company in its sole discretion, for mandatory meetings and conferences held either at our offices or offsite (i.e. quarterly team connection weeks, companywide meetings and events, vendor visits).
Must comply with all policies and procedures outlined in the Lovesac Employee Handbook and work collaboratively with fellow employees, treating all clients, both internal and external with dignity and respect at all times.
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Full Time Benefits*
Financial Benefits: Annual Bonus Program, Annual and Inaugural Grant Equity Awards, 401K Matching Contribution, Financial Wellness Tools.
Health and Wellness Benefits: Medical, Dental, Vision, Health Savings and Flexible Spending Accounts, Paid Parental Leave, Life/AD&D, Short Term and Long-Term Disability, Critical Illness and Accident Insurance, Employee Assistance Program.
Paid Time Off: Up to 160 hours of paid time off within our fiscal calendar year, prorated from date of hire, 8 paid company recognized holidays.
Pet Insurance and generous Associate Discounts.
*Eligibility and terms for all benefits listed are as outlined in Lovesac’s policy and plan documents. Associate pay will vary based on factors such as qualifications, experience, skill level and competencies.
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Lovesac is an Equal Opportunity Employer and considers all applicants for employment without regard to race, color, religious creed, ancestry, national origin, ethnicity, religion, sex, sexual orientation, gender (including gender-related identity, gender nonconformity),, pregnancy, age, national origin, marital status, physical or mental disability, military status, genetic information or any other characteristic protected by applicable law.
Non-New York City Applicants Only: To the extent permitted by law, conditional offers of employment will be contingent upon successful completion of a background check, including but not limited to education verification, employment history verification, reference checks, criminal history and motor vehicle history (if vehicle required). All qualified applicants with criminal histories will be considered in accordance with applicable local, state, and federal law.
Lovesac participates in E-Verify as required by law. Immigration sponsorship is not available for this role.
Lovesac is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at: Accommodations@lovesac.com.
We are a young-at-heart, fast-growing furniture company, dedicated to helping people fill their homes with Total Comfort™. We do this by designing and innovating furniture solutions that are adaptable, washable, expandable, and delivered right-to-your-door-able, allowing our customers to live the life they want to live.
Our Designed for Life mission started with Sacs, a seat so much better than your classic beanbag made with repurposed Durafoam and designed to reduce environmental impact while providing unimaginable, cloud-like comfort. From there, we expanded the possibility for sustainable furniture with Sactionals, a customizable modular sectional that can be endlessly rearranged to evolve with you. Our product line has grown a lot since our Sacs days, but our goal will always remain the same – to create truly adaptable, comfortable furniture that can be with you for life.
Â
About our Culture
At Lovesac, we strive to be an employer of choice by embodying a culture that encourages team members to think and dream big. We call this Top Ambition. We aim to not only excel within our industry but also make a meaningful impact on the world. Above all else, we’re driven by love (because it matters) and are dedicated to promoting love and happiness in all aspects of our work. It’s about success, of course, but it’s also about making a positive impact on everyone our business touches.
Â
About the Role
The Director of Integrated Marketing is responsible for developing and executing the brand’s integrated marketing strategy, including GTM orchestration, master brand activation and campaign approach to drive new customers, traffic and revenue across all consumer touchpoints. This leader will bring together brand storytelling, data and consumer insights and customer experience and behavior to create cohesive, high-
impact strategies and campaigns that connect the Lovesac brand to culture and consumer, driving relevance. This integrated marketing leader will be responsible for calendar orchestration and strategic positioning to inform seasonal plans, product and category playbooks and partnerships to deliver high impact brand moments. This role is accountable for defining the integrated marketing strategy that connects brand, product, channels, and calendar — ensuring all marketing efforts work together to maximize impact and effectiveness.
This position is remote and will report into Lovesac Corporate HUB based in Stamford, CT. Candidates must fully reside in the United States at all times during employment and should have the ability to travel as needed.
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What You’ll Do
Define the integrated marketing approach and operating model across channels, ensuring clarity on priorities, sequencing, and investment.
Develop and lead consumer-first integrated marketing plans and strategies that align brand, product, collab and campaign initiatives to meet company objectives.
Partner cross-functionally with product, planning, merchandising, creative, media and activations teams to deliver unified GTM plans.
Deliver the brand marketing calendar driving strategic alignment across seasonal campaigns, product launches, collabs and partnerships, and promotions to drive traffic and revenue.
Oversee the strategy, concept, positioning and development of seasonal GTM plans and marketing campaigns to drive the brand narrative resulting in increased search and relevance — from concept to launch — orchestrated across paid, owned, and earned channels.
Collaborate with analytics and insights teams to unlock VOC, consumer-first thinking, measure campaign effectiveness, and ensure ROI goals are met.
Partner with creative, brand, PR, influencer, media and social teams to ensure alignment across channels and experiences.
Manage agency and vendor relationships, ensuring execution excellence and demand.
Lead and mentor a team of marketing professionals, fostering collaboration, innovation, and results-oriented thinking.
Perform any other reasonable duties for this role as requested by management.
QualificationsWho you Are:
Core Values: Top Ambition, We All Win Together, Conscious Operations, Do Less and Do Best, Love Matters
Table-Stake Values: Willing to Sweep Floors, Grit, Positive, Self-Aware, Self-Starting, Insatiable Learners, Transparency, Customer-Centric
Core Competencies: Builds Customer Centricity, Drives Remark-able Results, Collaborates Effectively, Makes Good Decisions, Demonstrates Self-Awareness
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Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field.
10+ years of experience in integrated marketing, brand marketing, or campaign management, preferably within retail, consumer goods, or DTC.
Proven track record in developing and executing multi-channel marketing campaigns that drive measurable business growth.
Deep understanding of customer journeys and omnichannel marketing strategies.
Strong project management skills with the ability to manage multiple priorities and stakeholders.
Excellent collaboration and communication skills; adept at influencing across teams.
Data-driven mindset with experience in leveraging analytics tools and consumer insights to optimize campaigns.
Experience managing budgets and external agency partners.
Familiarity with marketing automation, CRM, and personalization platforms (Salesforce Marketing Cloud, Klaviyo, or similar).
Experience with loyalty programs and retention marketing.
Understanding of retail seasonal rhythms and promotional planning.
Strong brand storytelling and creative briefing skills.
Exemplify each of our Lovesac values, at all times, be results driven and utilize knowledge to meet or exceed key performance indicators (KPIs), goals and deadlines.
Must be able to travel using various forms of transportation, as required by the Company in its sole discretion, for mandatory meetings and conferences held either at our offices or offsite (i.e. quarterly team connection weeks, companywide meetings and events, vendor visits).
Must comply with all policies and procedures outlined in the Lovesac Employee Handbook and work collaboratively with fellow employees, treating all clients, both internal and external with dignity and respect at all times.
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Full Time Benefits*
Financial Benefits: Annual Bonus Program, Annual and Inaugural Grant Equity Awards, 401K Matching Contribution, Financial Wellness Tools.
Health and Wellness Benefits: Medical, Dental, Vision, Health Savings and Flexible Spending Accounts, Paid Parental Leave, Life/AD&D, Short Term and Long-Term Disability, Critical Illness and Accident Insurance, Employee Assistance Program.
Paid Time Off: Up to 160 hours of paid time off within our fiscal calendar year, prorated from date of hire, 8 paid company recognized holidays.
Pet Insurance and generous Associate Discounts.
*Eligibility and terms for all benefits listed are as outlined in Lovesac’s policy and plan documents. Associate pay will vary based on factors such as qualifications, experience, skill level and competencies.
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Lovesac is an Equal Opportunity Employer and considers all applicants for employment without regard to race, color, religious creed, ancestry, national origin, ethnicity, religion, sex, sexual orientation, gender (including gender-related identity, gender nonconformity),, pregnancy, age, national origin, marital status, physical or mental disability, military status, genetic information or any other characteristic protected by applicable law.
Non-New York City Applicants Only: To the extent permitted by law, conditional offers of employment will be contingent upon successful completion of a background check, including but not limited to education verification, employment history verification, reference checks, criminal history and motor vehicle history (if vehicle required). All qualified applicants with criminal histories will be considered in accordance with applicable local, state, and federal law.
Lovesac participates in E-Verify as required by law. Immigration sponsorship is not available for this role.
Lovesac is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at: Accommodations@lovesac.com.