Director, Growth Marketing & Demand Generation
BridgeThis is a builder's role, reporting to the VP Marketing, you will own our demand generation strategy and the systems that execute it, and you will carry a number for what marketing contributes to the pipeline. You will set the plan, run the channels, own the marketing automation engine, and build the measurement layer that tells us what is working. Where process does not exist yet, you will create it.
We are a company that sells identity and audience intelligence to sophisticated buyers, so we expect our own growth engine to be a credible example of what we sell. You will be the person accountable for making that true.
You will partner closely with the Sales Operations, who owns the outbound motion, our SDR partner agencies, and CRM mechanics. That partnership is central to the role, and defining how leads move between marketing and sales is your responsibility to design and hold.
Key Responsibilities:
Pipeline. You will carry a shared pipeline target with Sales and be accountable for marketing's contribution to it. Success is measured in qualified pipeline and revenue, not in lead volume or activity.
The demand strategy and its execution. You will decide where we invest to reach our buyers, translate that into campaigns that run on time and on budget, and adjust based on what the data says. This includes account-based programs against a defined target account list.
Paid media performance. You will own budget, strategy, and day-to-day performance across the major paid B2B channels. You will be expected to know your cost per opportunity, defend your allocation, and reallocate quickly when a channel stops returning.
The marketing automation and CRM engine. We currently run on HubSpot. You will own the marketing side of it end to end, including the segmentation, lifecycle programs, and lead scoring logic that move a prospect from first touch to sales-ready. You will also own the health of the data and our email deliverability, because the engine is only as good as what runs through it.
Measurement leadership. You will build reporting that connects spend to pipeline to revenue, present it to leadership without being asked, and be the person in the room who can explain why the numbers moved.
The stack as it evolves. You will evaluate and select the tools we need as we grow, lead any migration that follows, and partner with Sales Operations on how those platforms are governed.
A culture of testing. You will run a continuous experimentation agenda across channels, offers, and conversion paths, and turn what you learn into the next cycle of strategy.
Desired Skills, Education, and Experience:
- You have spent 8 or more years in demand generation, growth marketing, or performance marketing, with meaningful time in B2B. You have operated at director level, or you are a senior manager clearly ready for the step.
- You have owned a pipeline number. You can tell us what marketing sourced or influenced in dollars, how it was measured, and what you did when you were behind. This is the requirement we weigh most heavily.
- You are still hands-on. You have personally run paid campaigns and personally built inside a marketing automation platform. You may have managed people or agencies, but you have not been away from the work long enough to have lost the craft.
- You have built rather than inherited. You have stood up a function, a platform, or a measurement system where none existed. You are comfortable being the person who decides how something should work.
- You are analytical by instinct. You reach for the data before the opinion, you are honest when a program is not working, and you can hold your own in a conversation about attribution and its limits.
- You partner well with Sales. You have negotiated lead definitions and handoff expectations with a sales organization and made them stick.
- We will also want to hear about experience with account-based platforms and intent data, standing up or migrating a marketing automation or CRM platform, and web analytics and structured testing.
This is a remote position with the potential for occasional travel, and a salary range of $125,000 to $145,000.
- An opportunity to work with and directly impact our organization’s growth and revenue
- An opportunity to work with the latest technology
- Professional growth and development
- Competitive salary and compensation structure and benefits
- An enjoyable and evolving culture in a forward-thinking company
Bridge is the people-based marketing platform that helps you rise above advertising complexity. We can connect you to your true buying audience. Because we already know your next customer.
While other companies merely sell data, we sell knowledge. We’ve created custom profiles for every one of the more than 250 million verified people in our platform and share insights nobody else has.
Bridge makes it easy to find your ideal customers and reach them anywhere. Facebook, email, desktop, mobile, connected TV -- wherever your buyer is, we are too. We work with you every step of the way to optimize the performance of your campaign so you can make every ad dollar count.
Since our founding in 2010, Fortune 500 companies, leading agencies, and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms.
Benefits at Bridge
We invest in our team members with a comprehensive benefits package designed to support your health, finances, and life outside of work.
Health & Wellness — Medical, dental, and vision coverage for you and your dependents, with multiple plan options to fit your needs. Telehealth access included.
Financial Protection — Life insurance, long-term disability, flexible spending and health savings account options, and supplemental insurance coverage.
Savings & Retirement — 401(k) with company match to help you build long-term financial security.
Time Off — Flexible PTO, sick time from day one, paid holidays, and paid short-term disability and parental leave options.
Support & Extras — Employee Assistance Program (EAP) with free counseling and work-life resources, legal services, pet insurance and discount plans, and access to an employee discount center.
Benefits described above are subject to change. Official plan documents govern all coverage details and eligibility requirements.
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, gender, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by state, federal, or local law.
The duties listed above may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at anytime at the sole discretion of the Employer. This job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education and other factors.
Applicants have rights under Federal Employment Laws. BRIDGE participates in E-Verify, is covered under the FMLA and the EPPA, and complies with EEOC standards.