Director, Field Marketing

Position Summary

We are seeking a strategic, execution-oriented Director of Field Marketing to drive pipeline growth, accelerate deal velocity, and deepen relationships with key partners and priority accounts. 

You will design and execute high-impact programs, including executive events, industry activations, partner co-marketing, and targeted ABM initiatives aligned to sales priorities.  Success in this role requires equal parts strategist, operator, and relationship builder.

Key Responsibilities

Regional & Account-Based Marketing Strategy

• Develop and execute field marketing plans aligned to revenue targets, priority industries, and strategic accounts
• Partner closely with Sales leadership to support pipeline creation, expansion, and deal acceleration
• Translate corporate campaigns into localized, high-touch programs that resonate with buyers

Event & Experience Leadership

• Own the strategy and execution of partner events, executive briefings, roadshows, and third-party and owned events
• Design memorable experiences that drive senior-level engagement and brand differentiation
• Manage logistics, vendors, budgets, and post-event follow-up
• Ensure seamless alignment with digital campaigns before, during, and after events

Partner & Ecosystem Marketing

• Collaborate with strategic partners (e.g., cloud providers, technology partners) on joint programs
• Co-fund and co-execute campaigns that expand reach and credibility
• Represent the company at partner events and ecosystem activities

Pipeline & Revenue Impact

• Deliver measurable pipeline contribution from field programs
• Track performance metrics including attendance, engagement, influenced pipeline, and ROI
• Optimize programs based on data and sales feedback

Cross-Functional Collaboration

• Serve as the primary marketing partner for regional sales teams
• Coordinate with Demand Gen, Product Marketing, and Content to ensure message consistency
• Provide field insights to inform broader marketing strategy

Budget & Operations

• Manage regional budgets and forecast program spend
• Ensure efficient allocation of resources to the highest-impact activities
• Maintain compliance with company policies and reporting standards

Qualifications

• 7–10+ years of B2B field marketing experience, preferably in technology, SaaS, or professional services
• Experience working with partner ecosystems and co-marketing programs
• Proven ability to drive pipeline and revenue through regional and account-based programs
• Strong partnership skills with enterprise sales teams
• Experience in planning and executing executive-level events
• Data-driven mindset with strong analytical skills
• Familiarity with ABM platforms and CRM/marketing automation tools (e.g., Salesforce, HubSpot, Marketo)
• Excellent project management and organizational abilities
• Willingness to travel up to 50%

Leadership Competencies

• Strategic thinker with strong business acumen
• Hands-on executor who thrives in fast-paced environments
• Strong communicator and influencer across functions
• Customer-centric mindset
• Creative problem solver with attention to detail

Location & Time Zone Expectations
This role is based in the US.

• We are a remote-first company, and you should be comfortable working with a distributed global team.
• Some flexibility may be required to collaborate across time zones with colleagues and clients.
• Client needs may occasionally require flexibility in working hours to support key milestones or workshops.
• This role may require frequent travel to attend customer meetings, field events, and partner activities.

Benefits at phData 

US:

• Remote-First Work Environment
• 401k plan with company match
• Dental and Vision insurance
• Home Office Equipment Stipend
• Annual stipend for Learning and Development
• Competitive comp, excellent benefits, flexible PTO plan plus 10 Holidays (and other cool perks)