Director, Customer Lifecycle Marketing
Keeper SecurityDescription
Keeper is hiring a Director of Customer Marketing to lead global customer engagement, retention, and expansion initiatives across all go-to-market segments and regions. This is a 100% remote position.
Keeper’s cybersecurity software is trusted by millions of people and thousands of organizations globally. Keeper is published in 23 languages and sold in over 150 countries. Join one of the fastest-growing cybersecurity companies and play a pivotal leadership role in driving customer growth and success across our global footprint.
About Keeper
Keeper Security is transforming cybersecurity for millions of individuals and thousands of organizations globally. Built with end-to-end encryption, Keeper's intuitive cybersecurity platform protects every user, on every device, in every location. Our patented zero-trust and zero-knowledge privileged access management solution unifies enterprise password, secrets and connections management with zero-trust network access and remote browser isolation. Learn more at KeeperSecurity.com.
About the Job
The Director of Customer Marketing will own and evolve Keeper’s global customer marketing strategy to drive engagement, product adoption, retention, and expansion across all customer segments and key regions, including North America, EMEA, and APAC. This is a player-coach role: you will lead and scale a high-performing team while remaining hands-on in strategy, execution, and cross-functional alignment. The ideal candidate blends strategic vision, analytical rigor, and operational excellence, building programs that measurably improve activation, net revenue retention, and expansion outcomes through upsell, cross-sell, and advocacy initiatives.
Responsibilities
- Own global customer lifecycle strategy spanning onboarding, adoption, education, retention, and expansion across segments and regions
- Lead, mentor, and scale a high-performing customer marketing team with clear operating rhythms and accountability
- Own customer communications including newsletters, product announcements, webinars, and educational programming to drive adoption and satisfaction
- Build segmentation and journey strategy by persona, region, product/SKU, and customer maturity; implement trigger-based lifecycle programs
- Partner with Customer Success, Sales, and Product to design and execute cross-sell/upsell campaigns aligned to customer needs and product roadmap
- Deliver coordinated omni-channel programs for existing customers across email, lifecycle automation, customer ABM, retargeting/paid social (as appropriate), events, and partner channels
- Build and scale customer advocacy programs including references, testimonials, case studies, and review programs (e.g., G2, Gartner Peer Insights)
- Establish measurement frameworks and reporting for engagement, adoption, retention, and expansion; translate insights into continuous optimization
- Partner with Product Marketing, Demand Generation, Channel Marketing, RevOps/CS Ops, and regional leaders to align strategy, messaging, and execution
- Support regional leaders with localized campaigns, messaging, and enablement materials tailored to customer dynamics and cultural nuances
- Own and manage the global customer marketing budget to maximize ROI across programs and regions
Requirements
- 8+ years of experience in customer marketing, lifecycle marketing, or growth marketing roles, including 3+ years in a people leadership capacity within B2B SaaS (cybersecurity preferred)
- Proven track record of driving measurable outcomes across adoption, retention, and expansion (upsell/cross-sell) at scale
- Experience executing global programs across multiple regions (North America, EMEA, APAC) and customer segments (SMB through Enterprise)
- Deep knowledge of customer lifecycle management, segmentation, journey design, experimentation, and data-driven marketing
- Proficiency with CRM and marketing automation platforms (e.g., Salesforce, HubSpot) and comfort partnering with RevOps/CS Ops on orchestration, data, and reporting
- Strong analytical skills with the ability to translate data into insights and actionable strategies
- Exceptional leadership, communication, and cross-functional collaboration skills
- Demonstrated success partnering with Customer Success, Sales, Product, and Product Marketing to deliver aligned growth initiatives
- Strong content and storytelling abilities to drive customer engagement and advocacy
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)
Benefits
- Medical, Dental & Vision (inclusive of domestic partnerships)
- Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
- Voluntary Short/Long Term Disability Insurance
- 401K (Roth/Traditional)
- A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
- Above-market annual bonuses
Keeper Security, Inc. is an equal opportunity employer and participant in the U.S. Federal E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Classification: Exempt
Keeper Candidate Privacy Notice
This notice explains how Keeper Security processes your personal data during recruitment. Depending on the role and location, the Controller of personal data (the organization responsible for determining why and how personal data is processed) will be Keeper Security Inc. (US), Keeper Security EMEA Ltd. (Ireland), or Keeper Security APAC K.K (Japan).
1. Data We Collect
Information You provide:
- Contact details, CV/resume, cover letter
- Employment history, qualifications, work eligibility
- Application responses and uploaded documents
Information We generate:
- Interview notes, assessments, communications
- Scheduling information
Information From Others:
- Recruiter/referral information who submit your profile
- References (with your consent, before final offer)
- Public professional profiles
- Background verification (post offer)
Voluntary Diversity and Equal Opportunity Information
- We may ask you to voluntarily provide diversity information including race/ethnicity, gender, disability status and veteran status (US). Providing this information is optional and Keeper collects this data in order to comply with EEOC and similar requirements
2. How We Use Your Data
- Assess your application and suitability
- Manage interviews and recruitment workflow
- Consider you for other/future roles (we may seek your consent to keep your information on our systems beyond the retention period specified)
- Comply with employment law obligations
3. Legal Basis
- Legitimate Interests (recruitment management, security and integrity of the hiring process)
- Contracting steps (for progressed candidates)
- Legal and regulatory compliance obligations; explicit consent where required
4. Who We Share Information With
Internal:
- HR, hiring managers, interviewers*, IT support for system administration
*Note - diversity and equal opportunity data is not shared with hiring managers.
Third Parties:
Service providers who assist with:
- Applicant tracking, recruitment systems and assessment providers
- Background verification vendors (post offer)
- Recruitment agencies (where applicable)
- Tools to support communication, collaboration and to securely store your data
Keeper ensures that all our third parties are contractually bound to protect your personal data with adequate safeguards in place.
5. International Transfers
Your data may be accessed by Keeper entities globally as needed for the purposes of hiring and decision making. We protect any such data transfer between Keeper entities using appropriate safeguards under applicable data protection laws.
6. Security
We implement appropriate technical and organizational measures to protect your data, consistent with our industry leading security standards.
7. Retention
We keep your data for 24 months from your last application activity, then delete or anonymize it.
Exceptions:
- You opt into our talent database for further retention by providing consent (extended retention)
- You're hired (transfers to employee records)
8. Your Rights
You have the following rights and can contact us at the email below to exercise them:
- Access, correct, or delete your data, subject to applicable law and retention requirements
- Object to or restrict processing
- Withdraw consent (where applicable)
- Request data portability
- Lodge a complaint with your data protection authority
If you become an employee, your rights regarding your employee record are governed by our internal Employee Privacy Notice and certain data will be retained as required under relevant laws such as employment or tax law.
When you request access to your personal data, some information may be redacted if it includes the personal data of other individuals or information that we must protect in order to preserve their privacy rights.
9. Automated Decisions
Keeper does not make hiring decisions using solely automated processing.
10. Contact - Candidates can send privacy questions to: privacy@keepersecurity.com