Digital Marketing Strategist

Car Nation AZ is in search of an innovative Digital Marketing Strategist to elevate our online presence and drive customer engagement in the automotive market. As a key member of our marketing team, you will leverage your digital expertise to create and implement comprehensive marketing strategies that resonate with our audience and reflect our commitment to quality and customer service. At Car Nation AZ, we believe that buying a car should be an enjoyable experience, and your role will be vital in ensuring that our digital channels communicate our family-friendly culture and commitment to transparency. You will work closely with various departments to understand customer needs and preferences, allowing you to tailor digital campaigns that truly connect with our community and enhance their car-buying experience. If you are passionate about digital marketing and have a keen eye for analytics and trends, we would love to invite you to join us on this exciting journey.

• Develop and implement data-driven digital marketing strategies to increase brand awareness and drive traffic to the Car Nation AZ website.
• Manage and optimize all digital marketing channels, including SEO, PPC, social media, email marketing, and content marketing.
• Conduct market research and analyze customer data to identify trends, insights, and opportunities for growth.
• Create engaging content for various digital platforms to elevate the brand's voice, ensuring consistency in marketing messages.
• Monitor and report on performance metrics to evaluate the effectiveness of campaigns, making adjustments to optimize results.
• Collaborate with the creative team to design visually appealing and impactful marketing materials.
• Stay current with industry trends and best practices, utilizing new technologies to enhance digital strategies.

• Proven experience as a digital marketing strategist or in a similar role, ideally within the automotive or retail industry.
• Strong understanding of digital marketing principles and channels, including email, social media, SEO, and content marketing.
• Familiarity with analytics tools (e.g., Google Analytics, social media insights) to measure and report on performance metrics.
• Excellent written and verbal communication skills with a creative mindset.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects effectively.
• Detail-oriented with strong organizational skills and the ability to prioritize tasks.
• Knowledge of the automotive industry is a plus, along with a passion for delivering exceptional customer experiences.

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Training & Development
• Work From Home