Digital Marketing Specialist

Digital Marketing Specialist

Remote

Company Overview: AMSURG is an independent leader in ambulatory surgery center services, operating a network of more than 250 surgery centers nationwide. In partnership with physicians and health systems, the organization delivers high-quality care for patients across a diverse spectrum of medical specialties, including gastroenterology, ophthalmology and orthopedics. To learn more about AMSURG, visit www.amsurg.com.

POSITION SUMMARY:

This role is pivotal in advancing patient engagement, retention, and acquisition through SMS messaging, sophisticated email campaigns and automation techniques. This position oversees and implements AMSURG’s automated patient recall program and marketing automation outreach. This role will primarily focus on patient relationship marketing automation, enhancing patient experience and email campaign creation/automation. The specialist in this role will deploy customized patient reminders via emails, letters, and texts to facilitate medically necessary follow-up care. Additionally, this role entails the development and execution of email marketing initiatives utilizing email automation systems to enhance patient engagement and satisfaction. Furthermore, the specialist will manage email outreach campaigns targeting internal employees, prospective clients, potential partners, and clinicians to recruit and foster relationships.

Work Schedule: Remote

ESSENTIAL RESPONSIBILITIES:

• Design and implement effective email marketing campaigns to drive patient follow-up appointments and enhance user engagement.
• Use data-driven insights to optimize campaign performance and increase conversion rates.
• CRM and Database Management: Manage the integration and functionality of CRM platforms to ensure seamless automation and accurate data management.
• Develop strategies for database segmentation to target communications effectively.
• Monitor and report on the effectiveness of marketing campaigns and automation efforts. Provide actionable insights to refine strategies continuously.
• Vendor Management: Coordinate with external vendors and internal teams to ensure the timely and efficient execution of marketing programs.
• Periodic travel (about 20%) to engage with ASCs, attend industry events, and participate in field marketing initiatives.

QUALIFICATIONS: 

To perform this job successfully, an individual must be able to perform each essential responsibility satisfactorily.  The requirements listed below are representative of the knowledge, skills and/or abilities required.

• Proficient in email marketing automation software, preferably EMMA.
• Knowledge of CRM systems, preferably Salesforce.
• Proficient in MS Excel.
• Strong background in email marketing and marketing automation.
• Experience with database management and segmentation.
• Proven ability to collaborate with diverse teams and manage multiple projects.

Education/Experience:

• Bachelor’s degree in marketing, Communications, or related field.
• Experience in healthcare marketing is preferred.

Employment at AMSURG: Living Our Values Every Day
At AMSURG, our values define who we are and how we serve our patients, partners, and each other. As a national leader in ambulatory surgery, we are committed to a culture of excellence, integrity, teamwork and caring deeply. Our values guide every decision, ensuring we continue to elevate healthcare and provide the highest quality care.
These guiding principles are the foundation of our culture and a guide to how we collaborate, innovate, and make a difference every day.

• Care Deeply for those around us.
• Cultivate Integrity to build trust.
• Champion Excellence for continuous improvement
• Celebrate Teamwork every step to the way.

Benefits:

To ensure we retain and invest in great people, AMSURG provides its employees with the benefits, recognition, training, and opportunities needed for professional growth. Our wide range of health and welfare benefits allow you to choose the right coverage for you and your family. AMSURG offers a variety of health and welfare benefit options to help protect your health and promote your wellbeing. Benefits offered include but are not limited to: Paid Time Off, Medical, Dental, Vision, Life, Disability, Healthcare FSA, Dependent Care FSA, Limited Healthcare FSA, FSAs for Transportation and Parking & HSAs, and a matching 401(K) Plan.

Paid Time Off:

AMSURG offers paid time off, 9 observed holidays, and paid family leave. You accrue Paid Time Off (PTO) each pay period and depending on your position and can earn a minimum of 20 days and up to 25 days per calendar year.

EOE Statement:

AMSURG is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age (40 or older), race, color, religion, gender, sex, national origin, pregnancy, sexual orientation, disability, genetic information or any other status protected under applicable federal, state, or local laws. We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: careers@amsurg.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. 

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