Digital Marketing Specialist

Hi! We are helmandoar.com and we are looking tor a Digital Marketing Specialist to join our team. This role blends expertise in email marketing, influencer/ambassador, project management, and content coordination to optimize our digital marketing efforts across multiple platforms.

The ideal candidate is highly technical, data-driven, and creative, with a strong ability to manage email automation, paid media campaigns, and content strategy. This role requires a detail-oriented, proactive professional who can balance strategy with execution while collaborating across teams to drive results.

Email Marketing & Automation:

• Build, manage, and optimize email marketing infrastructure.

• Set up, test, and maintain automated email campaigns.

• Monitor email performance, ensuring deliverability and engagement.

• Conduct quarterly deliverability audits and list hygiene.

• Develop monetization campaign maps, including repeat purchase and customer engagement campaigns.

• Analyze email data, provide insights, and execute split tests to improve performance.

• Collaborate with copywriters and designers to produce high-quality email content.

Content Strategy & Coordination:

• Develop and execute a content calendar across social media, blogs, and other owned media channels.

• Ensure consistency in brand messaging across all platforms.

• Work with internal teams and content creators to produce engaging and relevant content.Integrate customer insights and FAQs into content planning.

• Optimize content formats for different channels to maximize reach and engagement.

• Manage influencers and deploy monthly content generation campaigns for assets to be used in video ad marketing.

Influencer Ambassador

• Develop and execute a process for curating, categorizing, and evaluating influencers and ambassadors.

• Communicate with influencers/ambassadors.

• Work with executive team to determine budget and which proposals to proceed with.

• Determine and track relevant metrics for evaluating success.

• 3+ years of experience in digital marketing, including email marketing, paid media

buying, and content strategy.

• Strong analytical and data-driven mindset to optimize marketing campaigns.

• Proven ability to manage email automation, media buying, and content production in a fast-paced environment.

• Experience using email marketing platforms (Klaviyo, HubSpot, etc.), media buyer tools (Facebook Ads Manager, Google Ads, Hyros/Triplewhale/Segmetrics), ar content management systems.

• Excellent written and verbal communication skills with the ability to work cross-functionally.

• Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.

• Comfortable working remotely and collaborating via Slack, Zoom, and other digital Tools.

• Able to manage network of influencers and content creators and coordinate content creation campaigns via text/email/socialProficient in Excel (formulas, pivot tables, analysis).

• Able to manage scope duration. cost resources and risks of assigned projects.

Bonus Skills:

• Experience with TikTok Ads and other emerging paid media platforms.

• Familiarity with customer retention strategies and lifecycle marketing.

• Knowledge of conversion rate optimization (CRO) and A/B testing best practices.

Why Join Us?

• Work remotely with a talented, passionate team.

• Be part of a company that values creativity, innovation, and continuous learning.

• Opportunity to grow your skills in multiple areas of digital marketing.

• A fun, collaborative work environment where having a good time is part of doing great work.

If you're a well-rounded digital marketer who thrives in a fast-paced, results-driven environment, we'd love to hear from you!

• Paid Time Off (Vacation, Sick & Federal Holidays)
• Family Leave (Maternity, Paternity)
• Work From Home
• Salary Range: $70k-$95k