Digital Marketing Specialist
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The Digital Marketing Specialist is responsible for executing and optimizing digital marketing campaigns and initiatives across email automation, social media, paid advertising, and lead generation channels. This role works closely with the Digital Marketing Director, Senior Product Marketing Manager, Marketing Project Manager, and Senior Business Intelligence Analyst to support integrated marketing initiatives that drive engagement, lead conversion, and pipeline growth.
This position plays a critical role in campaign execution and marketing operations through platforms including HubSpot, LinkedIn, and Google Ads. The ideal candidate is highly organized, data-driven, and experienced in marketing automation, paid media strategy, audience segmentation, and campaign optimization.
Operating with increased autonomy, The Digital Marketing Specialist will support lifecycle marketing initiatives including nurture campaigns, event marketing campaigns, sales enablement campaigns, social media management, and paid search strategies while helping improve marketing performance through analytics, reporting, and continuous optimization.
This role will center on campaign execution, demand generation, and content activation across marketing channels. The position will collaborate closely with leadership and subject matter experts. Product marketing strategy, thought leadership creation, and backend marketing operations will remain with senior marketing and operational teams.
This role is centered on campaign execution, demand generation, and content activation across marketing channels. While the position will collaborate closely with leadership and subject matter experts, ownership of product marketing strategy, thought leadership creation, and backend marketing operations will remain with senior marketing and operational teams.
What You'll Do
Campaign Execution & Demand Generation
Execute multi-channel marketing campaigns focused on top-of-funnel engagement, audience growth, and lead generation
Support demand generation initiatives through email marketing, paid media, social media, webinars, and event campaigns
Transform existing thought leadership, product marketing, and brand content into campaigns optimized for audience engagement and conversion
Monitor campaign timelines, deliverables, and execution workflows to ensure successful deployment
Monitor inbound lead flow and support lead routing and lead management processes
Collaborate with marketing and sales stakeholders to support campaign-driven pipeline objectives
Marketing Automation & HubSpot Management
Build, execute, and optimize HubSpot email campaigns, workflows, and nurture programs
Manage welcome campaigns, nurture sequences, and pre- and post-event campaign communications
Support sales enablement efforts by developing reusable email templates and campaign assets
Manage audience segmentation, campaign deployment, and lead routing within HubSpot
Support HubSpot AI agents and campaign automation initiatives
Social Media & Content Distribution
Manage daily, weekly, and monthly social media execution across LinkedIn and additional digital platforms
Adapt and repurpose existing marketing content into social media posts, email campaigns, paid campaigns, and promotional assets
Maintain social media content calendars and scheduling workflows
Monitor engagement trends and apply current social media best practices to improve audience growth
Support paid social campaign execution, audience targeting, retargeting strategies, and optimization efforts
Ensure consistency in brand voice, messaging, and campaign positioning across digital touchpoints
Paid Search & Digital Advertising
Support development and execution of paid search strategies across Google Ads platforms
Manage and optimize paid search campaigns including keyword strategy, audience targeting, retargeting, and bid optimization
Monitor campaign performance metrics including CTR, CPC, conversion rates, and ROI
Assist in managing digital advertising budgets and campaign pacing
Support testing and optimization efforts across search and paid media campaigns
Collaborate with internal stakeholders to improve conversion-focused landing page performance
Performance Analysis & Optimization
Monitor and analyze campaign performance including engagement, conversion, lead generation, and traffic
Identify optimization opportunities and support reporting through performance summaries and insights
Utilize AI-enabled tools to improve workflow efficiency and campaign execution
Brand
Ensure consistent messaging, tone, and visual identity across all campaigns and channels
Support planning and execution of events, campaigns, and brand activations
Identify opportunities to strengthen brand presence and consistency
Cross-Functional Collaboration
Collaborate closely with the Digital Marketing Director, Senior Product Marketing Manager, Marketing Project Manager, and Senior Business Intelligence Analyst to execute integrated marketing initiatives
Coordinate campaign deliverables, reporting, and optimization efforts across marketing and sales stakeholders
Continuous Improvement & Skill Development
Develop deeper expertise in marketing channels, tools, and campaign strategy
Stay informed on industry trends, emerging technologies, and best practices
Apply feedback and insights to improve campaign execution and performance
Education:
Required: High School Diploma or GED
Preferred: Bachelor’s degree in Marketing, Communications, Business, or a related field
Required Experience:
2–4 years of experience in digital marketing, demand generation, marketing automation, or campaign management
Hands-on experience with HubSpot marketing automation and campaign execution
Experience managing social media platforms and paid social campaigns, particularly LinkedIn
Experience with Google Ads, paid search strategy, retargeting, and campaign optimization
Familiarity with lead generation, CRM workflows, and campaign reporting
Strong understanding of digital marketing analytics and performance optimization
Strong written and verbal communication skills
Experience leveraging data and performance metrics to inform decisions
Demonstrated ability to utilize AI-enabled tools to improve marketing workflows, content development, and campaign execution
Ability to manage multiple projects, campaigns, and deadlines simultaneously in a fast-paced environment
Preferred Experience:
Experience managing end-to-end B2B marketing campaigns and pipeline-focused initiatives
Experience with lifecycle marketing and nurture campaign strategy
Experience working alongside sales teams to support lead conversion initiatives
Familiarity with Google Analytics, Google Tag Manager, and reporting dashboards
Exposure to SEO, audience targeting, paid media optimization, or lifecycle marketing strategies
Experience using AI tools for content creation, campaign optimization, or workflow automation
Experience working cross-functionally in a collaborative environment
Success Metrics:
Contribution to top-of-funnel growth, including increases in audience engagement, website traffic, and lead generation volume.
Improvement in key campaign performance metrics, including email engagement rates, social engagement, click-through rates (CTR), conversion rates, and cost per lead (CPL).
Growth and engagement of social media, channels, particularly LinkedIn, through consistent publishing and performance optimization.
Performance and efficiency of paid media campaigns, including Google Ads and paid social, measured by ROI, conversion rates, and cost efficiency
Location:
This role is hybrid for candidates located within a reasonable commuting distance to our Frisco, TX offices or Edmond, OK. Candidates outside a reasonable distance from either office are eligible for a fully remote arrangement.
Compensation:
The expected base salary range for this position is $60,000 to $65,000.00 annually. The final compensation offered will be determined based on a number of factors, including but not limited to skills, qualifications, experience, and location.