Digital Marketing Specialist

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! 

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website; 

https://www.trulieve.com

Requisition ID:  18145 

Remote Work Available: Yes 

Job Title: Digital Marketing Specialist

Department: Marketing

Reporting to: Senior, Digital Marketing Specialist (Northeast)

Location: Remote/ Northeast required / PA, OH, MD, WV, MD, CT Preferred

Position Summary:

This position reports to the Senior Digital Marketing Specialist – Northeast within the Digital Marketing team, part of the Trulieve Marketing department.

The role is responsible for executing omni-channel marketing initiatives, including email and SMS campaigns, Rewards program messaging, and in-store digital touchpoints. It also involves managing performance-driven campaigns through CDP/CRM platforms and delivering actionable reporting.

Responsibilities:

• Omni-Channel Messaging Execution: Deploy promotional messaging across email and SMS channels in alignment with marketing calendars. Coordinate Rewards program communications and in-store digital touchpoints.
• Campaign Management & Performance Reporting:  Manage performance-based campaigns using CDP/CRM platforms. Monitor and report on campaign effectiveness, engagement metrics, and conversion outcomes.
• Geo-Based & Product-Based Targeting Develop and execute geo-targeted messaging strategies for store-specific promotions. Create product-focused campaigns based on inventory, launches, and customer preferences.
• Brand Compliance & Messaging Consistency Ensure all marketing communications adhere to brand guidelines, market specific compliance and tone of voice. Collaborate with cross-functional teams to maintain consistency across channels.
• Vendor Management Build relationships with in-market marketing vendors that coordinate deliverables- creative, promotional calendars, design elements, asset management.
• Collaboration & Reporting Work closely with the Senior Digital Marketing Specialist – Northeast to align on regional strategies. Provide regular updates and insights to internal stakeholders.

Skills and Qualifications:

• Education: Bachelor’s degree preferred in Marketing, Advertising, Communications, or a related field.
• Experience: 2-3 years of hands-on experience in digital marketing, with exposure to CRM and omni-channel campaign execution- email, SMS, Rewards/loyalty/Analytics
• Availability: Flexibility to work evenings and weekends as needed.
• Technical Proficiency: Familiarity with CDP and/or CRM systems, Reporting dashboards, and Microsoft Office Suite.
• Teamwork & Communication: Strong belief in relationship building and collaborative work to achieve shared goals.
• Work Ethic: Highly organized, accountable, and adaptable in a fast-paced, growth-oriented environment

WORK SCHEDULE:

• 40 hours weekly with flexible hours depending on business needs.
• Must be available to work occasional evenings, weekends and holidays

Salary will be commensurate with experience.   A comprehensive benefits package including paid time off is offered with this position. 

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.