Digital Marketing Operations Manager

About Worksoft 

Worksoft empowers business and IT to deliver flawless applications faster and more efficiently with the ability to discover, document, test, and automate end-to-end business processes in pre-production and production environments. 

Our solutions ensure business process quality and resilience by automating tests for SAP, Oracle, and other enterprise applications. Recognized by global enterprise customers and top system integrators as the "gold standard" for SAP automated testing. 

Worksoft's automation is embedded into their ERP practices to support Agile, DevOps, and SAFe methodologies and accelerate digital transformations. 

Position Summary 

Are you a hands-on marketer who loves to build, organize, automate, and optimize? Do you take extreme pride in accuracy, data integrity, and flawless execution? 

We're looking for a highly skilled, execution-focused Digital Marketing Operations Manager to own the systems, processes, and digital infrastructure that power our marketing engine. This role is mission-critical to scaling our marketing efforts—ensuring our website stays up to date, our campaigns run flawlessly, our systems remain reliable, our data is accurate, and our social channels reinforce our brand and message. You'll provide an operational foundation that enables marketing to run faster, smarter, and with greater impact. 

Your work will directly influence our ability to generate pipeline, accelerate sales cycles, and support strategic company initiatives. If you love building, optimizing, troubleshooting, and strengthening the operational backbone of modern, multi-channel B2B marketing, this role is for you. 

Key Responsibilities 

• Maintain and optimize the corporate website and landing pages, ensuring responsive design, accessibility, SEO fundamentals, brand consistency, and meticulous QA
• Build and launch HubSpot campaigns end-to-end with flawless tracking, segmentation, and routing
• Own digital asset production by creating landing pages, event pages, gated content pages, resource library entries, and promotional banners aligned to brand and UX standards
• Manage day-to-day execution of corporate social channels, including scheduling, cross-team coordination, engagement monitoring, and performance reporting
• Manage, optimize, and troubleshoot HubSpot and related martech systems while improving workflow efficiency, routing logic, alerts, and lead scoring
• Partner across Marketing and Sales Ops on the lead lifecycle (MQL → SAL → SQL), upholding SLA discipline and ensuring strong alignment between Marketing → BDR → Sales
• Maintain high-quality marketing data through enrichment, deduplication, list hygiene, field mapping, governance, and compliance with GDPR/CCPA standards

• Build dashboards and deliver insights-driven reporting covering funnel health, campaign performance, attribution, and forecasting inputs
• Plan, execute, and operationalize webinars and virtual events, including platform setup, speaker coordination, workflows, reminders, follow-up nurtures, and post-event analytics
• Lead continuous improvement by identifying gaps, reducing friction, streamlining processes, and elevating overall marketing operational maturity
• Own the marketing request intake and prioritization engine, ensuring clear SLAs, structured workflows, status visibility, and cross-functional alignment on priorities

Required Skills & Experience 

• Bachelor's degree in Marketing, Business, or related field
• 5+ years in marketing operations, digital marketing, or marketing automation roles within B2B enterprise software
• Hands-on mastery of HubSpot (or similar) for workflows, routing, campaigns, and reporting
• Strong understanding of marketing funnels, UTM tagging, attribution, segmentation, and lifecycle processes
• Proficiency with Salesforce and martech integrations
• Demonstrated analytical skills with experience building dashboards and performance reports
• Experience managing corporate social media channels
• Excellent project management and QA discipline
• Strong communicator with the ability to collaborate across technical and non-technical teams
• Experience supporting webinars or virtual events from an operations standpoint

Desirable Skills 

• A builder at heart who enjoys creating systems, workflows, and digital experiences that scale
• A meticulous operator who cares deeply about accuracy, reliability, and data integrity
• A problem solver who proactively identifies issues and resolves them before they impact execution
• A systems thinker who thrives in environments where structure, clarity, and process matter

• A cross-functional partner who collaborates effectively across marketing, sales, and operations
• A technically curious marketer who enjoys learning new tools, troubleshooting issues, and optimizing processes
• Someone who takes pride in being the "glue" that keeps marketing running smoothly

Location: Remote - US
Reports To: VP Growth and Product Marketing
Employment Type: Full-Time
Compensation Range: $90,000 - $110,000 base + 10% annual bonus

What Sets us Apart? 

• Opportunity to make a difference in a rapidly growing company
• You will be challenged and encouraged to broaden your skills
• Great health benefits, PTO, and holiday policies
• Casual and flexible work environment
• Worksoft is committed to creating a diverse and inclusive workplace where our colleagues can be themselves, have equal opportunities, and can perform at their best

Worksoft Benefits 

Full-time employees at Worksoft enjoy: 

• Employer-sponsored health and dental plans through BCBS TX
• Vision insurance coverage
• Employer HSA contributions
• Life insurance and AD&D coverage
• Short and long-term disability insurance
• 401(k) retirement plan with 100% employer match up to 4%
• Flexible PTO
• 11 paid holidays annually
• Summer Hours program with half-day Fridays twice monthly (Memorial Day to Labor Day)

Our Values 

• People Matter Most- Listen, respect, care, and assume best intentions.
• Customers are Our Why- We succeed when our customers and partners do.
• Do What's Right- Even when it's hard.
• Own It. Find a Way- Own the challenge and make it happen.
• Stay Curious, Keep Learning- Think beyond the task and create value.

Equal Employment Opportunity 

Worksoft is an Equal Employment Opportunity employer committed to providing equal opportunities to all employees and applicants without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity, and gender expression), national origin, age (40 or older), disability, genetic information, veteran status, or any other legally protected characteristic. All qualified applicants will receive consideration for employment without discrimination.