Digital Marketing Media Channels Manager

Work Schedule

Environmental Conditions

Job Description

Job Title Digital Marketing Media Channels Manager

Requisition ID:

Location: Remote, US / CAN

Band: 07

Workday title: Manager, eBusiness Marketing

Joining Thermo Fisher Scientific means engaging in meaningful work that has a global positive effect. Our team brings our Mission to life every day by supporting customers who strive for a healthier, cleaner, and safer world. We provide worldwide teams with tools to meet career objectives while pushing science forward. Our work addresses critical issues including environmental care, food safety, and cancer treatments.

How will you make an impact?

Develop and lead a team. Help deliver paid search, paid social, programmatic display, digital event, and third-party digital media campaigns. Ensure these campaigns are timely and on budget for the Chromatography and Mass Spectrometry Division (CMD) within the Analytical Instruments Group.

This role works with the CMD digital marketing leadership team and the wider CMD marketing organization. It can be based in the United States or Canada. The ideal candidate has extensive hands-on and enterprise-level expertise in paid search (SEM), programmatic display including Adobe Advertising and Adobe Experience Cloud, social media advertising on LinkedIn and Meta, and a firm understanding of using paid media to build and accelerate a B2B marketing and sales funnel.

Our desired candidate is proactive, thorough, analytical, fast paced, and constantly looking for new opportunities to improve performance and efficiency, driving solutions at scale.

This role will lead a small team of digital marketing professionals. It will also be a hands-on contributor in a highly matrixed environment. The role involves collaborating with large teams across multiple marketing departments worldwide.

What will you do?

• Work closely with the eBusiness leadership to define the global paid media strategy and develop and implement plans to bring it to life
• Partner with colleagues to drive implementation of customer-centric campaigns and standard optimization and reporting tasks
• Track critical metrics and budgets with established dashboards and pacing files
• Leverage channel-specific dashboards to gain insight, uncover optimization opportunities and make data-driven recommendations
• Interact with business partners to understand business goals and needs
• Have a passion for continuous optimization
• Manage workflow and maintain a tight execution schedule to complete multiple, simultaneous projects, with prioritization guidance from supervisor
• Provide project status updates to set expectations on timelines, accomplishments, open questions and risks
• React promptly to changes in the industry, whether regionally or globally, while remaining informed about the sector
• Be available during off-hours to participate in and occasionally lead meetings with team members based in other countries

How will you get here?

Education

• Bachelor’s or Associates Degree, ideally in Science, Biotech, Computer Engineering, IT, or Business

Experience

• 5 years or demonstrated ability in B2B customer-focused digital marketing or eCommerce
• Advanced experience managing multiple strategic clients including ownership and oversight of large budgets
• Significant hands-on time using Adobe Advertising tools
• Experience building, deploying, and reporting on campaigns using Sprinklr
• Expert-level expertise in SEM using Google Ads; other paid search engines a plus
• Experience writing documentation, standard operating procedures (SOPs)
• Consistent track record of creating, optimizing and reinventing campaigns to constantly improve results
• Experience with analytics tools (e.g. PowerBI, Adobe Analytics, Google Analytics)

Knowledge, Skills, Abilities

• Strong time management, interpersonal, planning, and prioritization skills
• A strong desire and interest in training digital marketers on paid media tools and strategies
• Creativity and comfort presenting to business partners on a regular basis
• Great teammate with a positive demeanor who is prepared to focus and contribute to accomplish business objectives
• Experience in agile methodologies within a marketing organization is a plus

Benefits:

We provide attractive compensation, an annual bonus program, healthcare, company pension/retirement, and a variety of employee benefits! Thermo Fisher Scientific provides a position within a progressive, forward-looking organization, along with excellent career growth and development opportunities. We promote an engaging company culture that emphasizes integrity, dedication, participation, and creativity.

We aim to empower customers to make the world healthier, cleaner, and safer. Listen as our colleagues share five reasons to work here. With more than 100,000 colleagues united, we embrace shared values of Integrity, Intensity, Innovation, and Involvement. We join forces to advance research, address complex scientific issues, foster technological breakthroughs, and help patients in need. Start your story at Thermo Fisher Scientific, a place that values diverse experiences, backgrounds, and perspectives.

Apply today! http://jobs.thermofisher.com

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

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