Digital Marketing Manager

Job Title: Digital Marketing Manager
Company: Renken Remodeling
Location: Hybrid/Remote (serving MD, VA, WV, PA, FL)
Employment Type: Full-time, Exempt

Renken Remodeling is a growing home remodeling company seeking a Digital Marketing Manager who is obsessed with systems, ad platforms, and lead performance. This role owns our digital lead generation engine and keeps a tight handle on data, tracking, and ROI.

Key Responsibilities

• Own and optimize paid/organic campaigns (Google Ads, Meta, YouTube, etc.) with a focus on cost per lead/demo and cost per sale.

• Manage third-party lead providers, monitor lead quality, and adjust budgets and sources based on performance.

• Build and improve funnels: landing pages, forms, thank-you pages, and follow-up flows to maximize conversions.

• Configure and maintain tracking and attribution (UTMs, pixels, conversion events) across platforms and tools.

• Create clear performance reports and dashboards; share insights and recommendations with leadership.

• Collaborate with sales and events teams to ensure consistent lead handling, follow-up, and feedback loops.

• Coordinate with web/SEO resources to strengthen local visibility in our service areas.

Qualifications

• 3–5+ years of performance-focused digital marketing experience.

• Hands-on experience managing Google Ads and Meta campaigns.

• Experience with lead generation for service-based or home improvement businesses strongly preferred.

• Strong analytical skills and comfort with spreadsheets and platform reporting.

• Familiarity with CRM/lead management tools and basic marketing automation.

• Clear communicator who can work closely with sales, operations, and outside partners.

What We Offer

• Competitive salary with performance-based bonus opportunity.

• Chance to build and scale the digital marketing function in a growing, multi-state company.

• Collaborative, results-driven team environment.