Digital Marketing Manager

Digital Marketing Manager

Reports to: Chief Marketing Officer
Location: Remote (Canada)

A Day in the Life

You start your day by checking performance—HubSpot dashboards, site traffic, lead flow. One funnel is converting well; another needs a quick tweak. You adjust a form, refine a workflow, and move on.

Mid-morning, you’re inside the website. A corporate page needs a UX improvement to make the value clearer. A coach site needs a small update to better reflect their focus and location. You make the changes, keeping brand consistency intact while allowing individuality to show through.

Later, you resize a simple graphic for an email or landing page, nothing overproduced, just clean, clear, and effective. You jump on a quick check-in with the CMO to align on priorities, then dig into how evolving search and AI-driven discovery are impacting performance, refining what’s already in place.

In the afternoon, a coach reaches out with a website question. You help troubleshoot, apply a fix, and note a pattern that might turn into a better system or template later.

By the end of the day, things are clearer than they were in the morning. Pages perform better. Leads flow more smoothly. Coaches feel supported. Systems feel simpler, not heavier.

That’s a good day!

The Role

Focal Point is looking for a Digital Marketing Manager to help drive online visibility, lead generation, and digital performance across our corporate and coach ecosystem. This role blends strategy and execution and is ideal for someone who enjoys building, optimizing, and getting things live in a fast-moving environment.

You’ll work closely with the CMO to evolve our digital presence, manage key platforms like HubSpot and our CMS, and support a global community of coaches, balancing brand consistency with individual visibility.

What You’ll Do

• Improve online visibility and lead generation across websites, search, and campaigns
• Own and optimize HubSpot funnels, forms, workflows, and reporting
• Support and update corporate and individual coach websites as needed
• Apply UX best practices to improve clarity, usability, and conversion
• Create light graphic and digital assets (web, email, social) when needed
• Stay current on the evolution of search, AI, and digital marketing tools
• Collaborate closely with content writer, designer, tech, and coach success partners

What You Bring

• 5+ years of experience in digital marketing or growth roles
• HubSpot Certification (or strong experience with willingness to certify)
• Comfort working across CMS platforms and website builders
• A working eye for design and basic graphic production
• Understanding of SEO, lead generation, and digital funnels
• Curiosity about AI and modern search behavior

Why Focal Point

At Focal Point, clarity creates momentum. You’ll play a key role in modernizing how our brand and coaches show up online—while working closely with a small, collaborative team that values smart thinking, creativity, and action.