Digital Marketing Data Analyst - Digital Channel Performance (REMOTE)

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!

HYBRID: Qualified candidates must live within a 180-mile radius of a hub location listed below and should plan to spend time working from home and some time working in the office as part of our hybrid work environment.

REMOTE: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.

HUB LOCATIONS: Bloomington, IL; Dunwoody, GA; Richardson, TX; or Tempe, AZ 

SPONSORSHIP:  Applicants for this position are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.

State Farm is seeking a seasoned digital marketing data expert to serve as a Data Analyst for the Digital Channel Performance team. Our Digital Channel Performance team executes digital acquisition marketing strategies across paid, owned, earned, and content channels and looks to drive profitable digital growth while enabling seamless Human + Digital orchestration. 

As a Data Analyst in Digital Channel Performance, you will:

• Support the coordination, prioritization, and delivery of digital initiatives, as well as reporting and measurement of results
• Collect inputs, measure outcomes, and report Key Performance Indicators
• Communicate and partner with business owners necessary for digital operations and business performance
• Set goals, provide estimates and track performance to goals
• Support Product managers, Project Managers and Initiative Owners in execution of duties by providing insights and developing recommendations through data
• Utilize analytical and quantitative skills by using data and metrics to test theories confirm assumptions, generate insights/recommendations, and measure success
• Drive and influence business decisions based on metrics and data
• Create reports and dashboards using Tableau or similar tools
• Identify and capture data for tracking with Enterprise Technology partners
• Utilize testing experience A/B testing, configuring testing tools (with Enterprise Technology), reading/interpreting statistical results, and conducting pre- and post-analysis
• Monitor Marketing tactic performance

• Expertise in SQL with basic experience in another programming language such as Python or R.
• Experience creating reports and dashboards using visual tools such as Tableau or Power BI.
• Proven ability to thrive in a fast-paced, changing environment.
• Prior mentoring experience or desire to mentor experience.
• Strong critical thinking and analytical skills.
• Demonstrated learning agility to quickly learn both, new technical skills and business acumen with immediate application of skills.
• Strong problem-solving and resourcefulness competencies.
• Demonstrated teamwork and communication competencies.
• Experience in marketing is highly preferred.
• Bachelors in a quantitative field (marketing, business analytics, economics, computer science, finance, etc.) preferred.

SPONSORSHIP:  Applicants for this position are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.

#LI-MC2

Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!

• Potential starting salary range: $97,000 - $142,000
• Starting salary will be based on skills, background, and experience
• High end of the range limited to applicants with significant relevant experience
• Potential yearly incentive pay up to 15% of base salary

At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.

Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team!

Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.
Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL
Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.
For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.
For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
For Colorado, Hawaii and Washington State candidates:
Salary range: $106,700 - $156,200
Application deadline is expected to close on 06/20/2026. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.
For California, New York, and CT candidates:
Potential salary range: $106,700 - $177,500
Potential yearly incentive pay: up to 15% of base salary

Competitive Benefits, including:

• 401k Plan
• Health Insurance
• Dental/Vision plans
• Life Insurance
• Paid Time Off
• Annual Merit Increase
• Tuition Reimbursement
• Health Initiatives

For more details, visit our benefits summary page.