Digital Marketing - Content & AI Visibility Manager
EVP Eyecare
3 hours ago
Full-time
Remote
United States
Manager
Job Details: Job Location: Denver Corporate - DENVER, CO, Position Type: Full Time, Salary Range: $85000.00 - $100000.00Salary, Position title: Digital Marketing - Content & AI Visibility Manager (SEO / AEO / GEO)
WHO WE ARE
EVP EyeCare is a privately held portfolio company of The Cortec Group. Based in Denver, Colorado, EVP owns and operates a super-regional network of eyecare practices and surgical centers in Colorado, Texas and Arizona. Our mission is to improve people’s lives through better vision and outstanding patient experiences.
WHAT WE DO
Through our family of practices, including Kleiman Evangelista, ICON Eyecare, and Swagel Wootton our doctors and teammates care for patients at every stage of their vision journey, from routine eye care to advanced surgical treatment. We support each practice with shared resources so our clinical teams can focus on what matters most: great care and a great patient experience.
Today, patients find their eye doctor in more ways than ever, from a Google search to a map listing to a question asked of an AI assistant. We’re looking for someone to make sure that wherever patients look, they find clear, trustworthy answers and the right EVP EyeCare practice.
WHAT YOU WILL DO
As our Digital Content & AI Visibility Manager, you’ll lead how patients find and choose us online. You will:
Lead SEO, answer engine optimization (AEO), generative engine optimization (GEO) and emerging AI-search strategy, finding new ways to improve organic visibility and patient discovery
Own website and content strategy and landing page development, including content planning, briefs, copywriting, editing and ongoing optimization
Create content across channels, including patient education, service-line, physician, social and campaign content
Turn business, clinical and marketing priorities into clear, actionable content and AI visibility plans
Manage and optimize local search presence and business listings across Google, Apple, Microsoft and other relevant platforms
Partner with internal teams, regional leaders and external agencies to coordinate digital campaigns, content and creative
Support regional marketing needs, including local initiatives, promotions, offers and market-specific opportunities
Use performance data and search and content insights to spot opportunities and keep improving results
WHAT WE REQUIRE
4–6+ years of experience in digital marketing, content marketing, SEO or a related discipline
Strong knowledge of SEO and content strategy, and an understanding of how search is evolving through AI, AEO/GEO and LLM-driven discovery
Excellent writing and editing skills, with a talent for turning complex or technical topics into clear, engaging consumer content
Experience developing and optimizing website content, ideally in a CMS such as WordPress
Working knowledge of paid search, paid social and other digital media channels and how they work alongside SEO/AEO
Experience with local SEO, business listings and location-based digital marketing (strongly preferred)
Strong analytical instincts and comfort using performance data, search insights and reporting to guide decisions
Strong project management skills and the ability to juggle priorities across markets, stakeholders and external partners
Comfort being both a strategic thinker and a hands-on doer
Healthcare, multi-location or other complex consumer-service marketing experience is a plus
Bachelor’s degree in Marketing, Communications, Journalism or a related field preferred
WHAT WE OFFER
The base salary range for this role is $85,000–$100,000, based on experience and qualifications. This role is also eligible to participate in EVP EyeCare’s Bonus Program.
Benefits include medical, dental and vision coverage; 401(k); paid time off; and other benefits.
LOCATION
This role must be based in Colorado, Arizona or Texas. Primarily remote with occasional travel to clinic locations and regional markets as needed.
EVP EyeCare is an Equal Opportunity Employer. We welcome teammates of all backgrounds and are committed to providing reasonable accommodation to qualified individuals with disabilities throughout the hiring process.
Qualifications:
WHO WE ARE
EVP EyeCare is a privately held portfolio company of The Cortec Group. Based in Denver, Colorado, EVP owns and operates a super-regional network of eyecare practices and surgical centers in Colorado, Texas and Arizona. Our mission is to improve people’s lives through better vision and outstanding patient experiences.
WHAT WE DO
Through our family of practices, including Kleiman Evangelista, ICON Eyecare, and Swagel Wootton our doctors and teammates care for patients at every stage of their vision journey, from routine eye care to advanced surgical treatment. We support each practice with shared resources so our clinical teams can focus on what matters most: great care and a great patient experience.
Today, patients find their eye doctor in more ways than ever, from a Google search to a map listing to a question asked of an AI assistant. We’re looking for someone to make sure that wherever patients look, they find clear, trustworthy answers and the right EVP EyeCare practice.
WHAT YOU WILL DO
As our Digital Content & AI Visibility Manager, you’ll lead how patients find and choose us online. You will:
Lead SEO, answer engine optimization (AEO), generative engine optimization (GEO) and emerging AI-search strategy, finding new ways to improve organic visibility and patient discovery
Own website and content strategy and landing page development, including content planning, briefs, copywriting, editing and ongoing optimization
Create content across channels, including patient education, service-line, physician, social and campaign content
Turn business, clinical and marketing priorities into clear, actionable content and AI visibility plans
Manage and optimize local search presence and business listings across Google, Apple, Microsoft and other relevant platforms
Partner with internal teams, regional leaders and external agencies to coordinate digital campaigns, content and creative
Support regional marketing needs, including local initiatives, promotions, offers and market-specific opportunities
Use performance data and search and content insights to spot opportunities and keep improving results
WHAT WE REQUIRE
4–6+ years of experience in digital marketing, content marketing, SEO or a related discipline
Strong knowledge of SEO and content strategy, and an understanding of how search is evolving through AI, AEO/GEO and LLM-driven discovery
Excellent writing and editing skills, with a talent for turning complex or technical topics into clear, engaging consumer content
Experience developing and optimizing website content, ideally in a CMS such as WordPress
Working knowledge of paid search, paid social and other digital media channels and how they work alongside SEO/AEO
Experience with local SEO, business listings and location-based digital marketing (strongly preferred)
Strong analytical instincts and comfort using performance data, search insights and reporting to guide decisions
Strong project management skills and the ability to juggle priorities across markets, stakeholders and external partners
Comfort being both a strategic thinker and a hands-on doer
Healthcare, multi-location or other complex consumer-service marketing experience is a plus
Bachelor’s degree in Marketing, Communications, Journalism or a related field preferred
WHAT WE OFFER
The base salary range for this role is $85,000–$100,000, based on experience and qualifications. This role is also eligible to participate in EVP EyeCare’s Bonus Program.
Benefits include medical, dental and vision coverage; 401(k); paid time off; and other benefits.
LOCATION
This role must be based in Colorado, Arizona or Texas. Primarily remote with occasional travel to clinic locations and regional markets as needed.
EVP EyeCare is an Equal Opportunity Employer. We welcome teammates of all backgrounds and are committed to providing reasonable accommodation to qualified individuals with disabilities throughout the hiring process.
Qualifications: