Digital Marketing Associate

Job Title: Digital Marketing Associate

Reports to: Director of Communications & Marketing

Location: Remote

Employment Status: Full-time, Non-exempt

Position Summary

American Institute for Economic Research educates Americans on the value of personal freedom, free enterprise, property rights, limited government, and sound money. AIER’s ongoing scientific research demonstrates the importance of these principles in advancing peace, prosperity and human progress.

The American Institute for Economic Research (AIER) produces exceptional research and educational programs advancing the principles of personal freedom, free enterprise, property rights, limited government, and sound money. To expand the reach and impact of our work, we are seeking a dynamic Digital Marketing Associate to support the development and execution of our strategic marketing initiatives.

The Digital Marketing Associate reports to the Director of Communications & Marketing. This role can be performed virtually from within the United States. Virtual candidates will be expected to travel to the Great Barrington, MA office roughly once per year.

Essential Duties and Responsibilities

• Create social media graphics, event flyers, one-pagers, and other marketing materials using tools such as Canva and Adobe Express.
• Assist in planning, executing, and optimizing digital marketing campaigns, including paid advertising.
• Update and maintain website content, including text edits and new podcast episodes.
• Manage and schedule social media content across platforms, including responding to comments and questions.
• Coordinate with the Research & Education Team and visiting researchers to develop regular social media content.
• Serve as liaison with external marketing partner: communicate campaign goals, timelines, approvals, revisions, and brand consistency.
• Support SEO/SEM efforts and monitor performance.
• Track campaign performance, gather engagement data, and generate reports using analytical tools.
• Research current trends in social media, marketing, and communications.
• Perform additional tasks as needed.

Qualifications and Skills

• Bachelor’s degree or equivalent experience in Marketing, Communications, Business, or related field.
• 1–3 years of experience in digital marketing or related role (internships acceptable).
• Hands-on experience managing social media platforms and running ad campaigns.
• Proven ability to create digital marketing content, including graphics, emails, videos, and podcasts (examples of past work required).
• Experience with analytics and reporting tools (e.g., Google Analytics 4).
• Familiarity with email marketing platforms and CRM systems.
• Working knowledge of digital marketing tools such as Descript, Riverside, LibSyn, WordPress, Asana, Monday.com, and Workflowy, with the ability to quickly learn new platforms.
• Strong written and verbal communication skills.
• Analytical mindset with strong attention to detail.
• Ability to manage multiple projects and meet deadlines effectively.
• Basic understanding of branding principles and customer journeys.

Pay Range

$60,000 - $70,000 annually depending on experience.

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This is a primarily remote, sedentary position that involves extended periods of sitting and working at a computer. The role requires frequent use of standard office equipment, including a computer, keyboard, and phone, as well as the ability to communicate effectively via video conferencing and messaging platforms. Occasional movement, such as standing, walking, or light lifting (e.g., materials or equipment up to 10 pounds), may be required. The work environment is a home or remote office setting, requiring reliable internet access and the ability to maintain productivity and communication during standard business hours.